Responsibilities

• Develop, implement, and maintain comprehensive marketing plans for multiple practice locations.
• Develop and execute an annual promotional and events calendar.
• Oversee design, branding, and graphics for all marketing materials.
• Execute digital marketing initiatives, including email campaigns, social media campaigns, and content distribution strategies.
• Manage website content updates, enhancements, and revisions in collaboration with leadership and marketing vendors.
• Create, enhance, and publish engaging social media content to expand the referral network and strengthen brand presence.
• Work daily in the field promoting practice services through call planning, provider visits, follow-up, appointment scheduling, and reporting.
• Coordinate and attend promotional events, open houses, study clubs, educational sessions, speaker engagements, and one-on-one meetings.

Requirements

• Minimum 3 years of experience in marketing, business development, referral outreach, or related experience (healthcare or dental setting preferred)
• Proven ability to execute marketing campaigns, promotional events, and outreach initiatives that drive business growth
• Strong understanding of healthcare marketing principles and practice growth strategies
• Experience with digital marketing, social media platforms, and website content management
• Knowledge of data analysis and reporting to track referral trends and measure success
• Excellent relationship-building and communication skills
• Strong organizational and project management abilities with the capacity to manage multiple initiatives simultaneously
• Highly organized, detail-oriented, and capable of working independently in a fast-paced environment