Responsibilities

• Develop, implement, and manage integrated marketing campaigns across digital platforms including social media, email, SEM (Search Engine Marketing), and paid advertising campaigns.
• Utilize SEO tools and conduct keyword research to enhance website visibility and organic traffic.
• Manage website content through WordPress and other content management systems, ensuring timely updates and optimal user experience.
• Oversee paid advertising efforts using Google Ads, Facebook Advertising, Google AdWords, and social media advertising campaigns to maximize ROI.
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and other web analytics tools to measure campaign performance and identify opportunities for improvement.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for content creation and visual assets that align with brand standards.
• Implement marketing automation strategies to nurture leads, improve conversion rates, and streamline campaign workflows.
• Conduct performance marketing activities including paid search marketing, conversion optimization, and web analytics reporting to refine ongoing campaigns.
• Manage social media management efforts across platforms like Facebook, Instagram, LinkedIn, ensuring consistent branding and audience engagement.
• Coordinate website management tasks such as HTML/CSS adjustments or JavaScript integrations to enhance functionality.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM strategies, paid advertising campaign management, and web analytics reporting.
• Demonstrated proficiency in content creation using Adobe Photoshop, Adobe Creative Suite, and content management systems like WordPress.
• Hands-on experience managing paid search marketing campaigns via Google Ads or Google AdWords with measurable success in performance optimization.
• Technical proficiency in website management including HTML, CSS, JavaScript, Google Tag Manager, and website analytics tools such as Google Analytics.
• Strong background in social media marketing including social media management platforms and creating engaging social media advertising campaigns.
• Experience working with marketing automation platforms to execute multi-channel campaigns effectively.
• Ability to analyze campaign data through marketing analytics tools to inform strategic decisions and improve ROI.

Preferred

• Familiarity with e-commerce platforms and online sales strategies is highly desirable.