Responsibilities

• Develop comprehensive multichannel marketing strategies that integrate digital, social media, print advertising, and e-commerce platforms to maximize reach and engagement.
• Manage and optimize advertising campaigns across platforms such as Facebook Advertising, Google AdWords, and other paid media channels to boost brand visibility and lead generation.
• Oversee content marketing initiatives, including copywriting for websites, blogs, email campaigns, and social media posts to attract and retain target audiences.
• Utilize SEO best practices and tools like Google Analytics to improve website ranking, monitor performance metrics, and refine marketing tactics accordingly.
• Implement marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement through personalized messaging.
• Conduct market research to identify trends, analyze competitors, and uncover new opportunities for growth within B2B markets.
• Collaborate with product management teams to develop promotional strategies for new products or services while managing budgets effectively.
• Maintain proficiency in Adobe Creative Suite for creating compelling visual content that aligns with branding standards.
• Manage WordPress websites and utilize HTML skills for website updates and content management.
• Track campaign performance using analytics tools to measure ROI, optimize spend, and report insights to stakeholders.

Requirements

• Proven experience in digital marketing, including SEO, social media marketing, performance marketing, and multichannel campaigns.
• Strong background in advertising sales and managing paid media campaigns on platforms such as Facebook Advertising and Google AdWords.
• Demonstrated ability to develop engaging content through copywriting and content marketing strategies tailored for diverse audiences.
• Familiarity with marketing automation platforms and analytics tools like Google Analytics to track performance metrics effectively.
• Experience working within e-commerce environments or managing online storefronts using WordPress or similar CMS platforms.
• Knowledge of HTML coding for website customization alongside proficiency in Adobe Creative Suite for visual content creation.
• Ability to conduct thorough research on market trends, customer insights, and competitive analysis to inform strategic decisions.
• Excellent communication skills with the ability to present data-driven insights clearly to stakeholders at all levels.

Preferred

• Prior experience in B2B marketing environments.
• Strong understanding of product management processes.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Vision insurance