VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
5 hrs ago
Marketing Manager (Temp to Hire)
Anaheim, CA (On-site)
$105K/yr – $110K/yrManager5+ years expTemporary
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own local growth for West brands by driving demand-gen, campaigns, and brand alignment with ops and partners.
- Own demand generation: lead campaigns and cross-functional execution with agency partners and internal teams.
- Own measurement and reporting: turn weekly performance into actionable plans and early risk signals.
- Own operations and partnerships: manage budgets, vendors, and cross-department alignment to hit new-c customer acquisition goals.
Job Description
- Lead and execute local marketing initiatives focused on demand generation, campaign execution, operational alignment, and brand growth.
- Partner closely with operation leaders, agency partners, creative teams, and digital marketing teams to drive leads, revenue, and brand awareness.
- Thrive in a fast-paced, high-volume marketing environment.
- Weekly reports and insights on West brands to identify early opportunities and risks.
- Develop marketing plans/strategies: You will be responsible for crafting tailored marketing plans that cater to the unique needs of the brand as well as the various service lines. In partnership with our Campaign Development and Digital marketing team, you will build plans that drive revenue with special focus on new customer acquisition.
- Digital marketing expertise: You will work with the digital marketing agencies to optimize PPC, LSA, retargeting, and other digital marketing tactics.
- Expert in assigned brand: Be the foremost expert in the brands' needs, business goals, opportunities, and challenges, including the competitive market.
- Leadership Collaboration & Brand Communication: Partner closely with General Managers and operational leaders as the brand’s go-to marketing expert, leading regular meetings, aligning marketing strategies with business goals, and providing performance insights and recommendations to leadership.
- Cross-functional Collaboration: Collaborate across departments to plan, launch, and measure lead generation campaigns across digital, direct mail, TV, radio, SMS, sponsorships, and hyper-local marketing.
- Marketing Generalist- Comfortable working with marketing experts in every discipline and able to translate strategies to operational teams to understand the purpose and benefit of programs.
Champions Group Holdings
For us, it’s more than just home services. It’s about building long-term relationships with our employees, partners, and clients. We believe in partnering with world-class businesses & owners to create the leading home services platform. Champions Group has grown to now encompass 19 brands spread across 7 states: California, Nevada, Arizona, Colorado, Texas, Ohio and Washington.
Traffic Signals
Monthly Visitors
3.5K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%
Headcount Trend
Current headcount: ~820
Marketing Team
Marketing Team Size
32 (4% of company)
Median Career Experience
12 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1
