Responsibilities

• Develop strategies to boost History Colorado’s reputation and drive engagement across programs and initiatives
• Coordinate and deploy successful marketing campaigns from ideation to execution with analysis of performance results
• Collaborate with internal and external teams to meet marketing and communications objectives
• Develop deep understanding of programs, locations, goals, and core audiences
• Communicate strategy and direction for projects to partners
• Promote programs and locations to increase participation and engagement
• Own campaign implementation from ideation to execution
• Project manage marketing campaigns with internal and external vendors
• Execute marketing plans independently or in teams depending on the project
• Perform copywriting, editing, creative development, minimal graphic design, and vendor management
• Set and update campaign performance expectations for internal teams
• Monitor KPIs to ensure planned performance is met
• Review creative and status plans and escalate issues as needed
• Build strategic relationships with key industry players, agencies, and vendors
• Prepare and monitor the marketing budget quarterly and annually
• Measure and report on campaign performance and compare against goals
• Analyze consumer behavior and adjust campaigns accordingly
• Demonstrable experience in marketing with the willingness to learn
• Identify target audiences and lead cross-channel campaigns that engage and motivate
• Manage direct reports, volunteers, and interns including onboarding and performance reviews

Requirements

• Nine (9) years of professional experience in marketing, advertising, and account management or a bachelor’s degree plus five (5) years of experience
• Willingness and ability to travel to History Colorado museums and historic sites
• Technical skills: Google Suite, email marketing software and rules/regulations, Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Experience with content management systems for web
• Strong proofreading and editing skills and ability to connect diverse teams, projects, events, and initiatives
• Ability to adapt to changing priorities, urgent requests, and learn new tools quickly

Preferred

• Bilingual proficiency
• Agency-type experience or experience in a large, complex organization with multiple departments
• Knowledge of Colorado history institutions and local media landscape
• Knowledge of Colorado communities or ability to learn