Marketing Manager, Social & Digital at Women's Foodservice Forum (WFF) | Dallas, TX | $65K/yr – $85K/yr

Women's Foodservice Forum (WFF)

Marketing Manager, Social & Digital

Dallas, TX (Hybrid)

$65K/yr – $85K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own WFF’s social presence and website ecosystem end-to-end, turning audience insights into channel-specific strategies, content calendars, and performance reviews.

Social & community ownership: set goals, drive engagement, and coordinate content across owned channels.
Website & analytics: manage content, UX improvements, and data-driven optimization with GA and testing.
Vendor and reporting discipline: supervise agency partners, track metrics, and translate results for leadership.

Job Description

Responsibilities

Own WFF's full social media strategy across all platforms, setting channel-specific goals, KPIs, and content direction
Oversee the social media content calendar, ensuring content is strategically targeted, on-brand, and audience-driven
Manage and direct our social media agency partner, serving as the primary contact for execution, reporting, and strategic alignment
Oversee the content calendar to ensure every post is on-brand, audience-specific, and tied to a clear goal
Drive organic community growth and meaningful engagement across all owned channels
Lead paid social campaigns, including audience targeting, budget management, and performance optimization
Stay current on platform updates, algorithm changes, AI tools, and social trends and bring recommendations to the team proactively
Report regularly on performance, translating metrics into clear insights and next steps for leadership
Own WFF's website, including day-to-day content management, page updates, and ensuring the site accurately reflects current programs, events, and organizational priorities
Manage WFF's web analytics function, including Google Analytics setup, reporting, and ongoing UX improvement recommendations

Women's Foodservice Forum (WFF)

Women’s Foodservice Forum (WFF) is the industry’s leading organization dedicated to advancing women across the foodservice industry. Since 1989, WFF has equipped individuals and organizations with research, insights, and development programs that strengthen talent pipelines, improve business performance, and create more dynamic workplaces. WFF serves professionals and companies across every segment of the foodservice industry through events, resources, and a year-round learning community.

Founded in 1989

Dallas, Texas, USA

109 employees (5 in marketing)

www.wff.org