Reese Roofing and Construction

Marketing Manager (SEO / PPC / Lead Generation)

Brandon, FL (Hybrid)

Salary Not AvailableSenior Level3+ years expContract

Posted 4 months ago

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Job Summary

Drive performance marketing for local services by leading SEO, PPC, and lead-gen initiatives to generate qualified leads and revenue outcomes.

  • Strong track record managing SEO, PPC, and local lead-gen campaigns with measurable CPL/CPA/ROAS
  • End-to-end funnel ownership with conversion tracking and sales alignment
  • Hands-on experience with Google Ads, Meta Ads Manager, and Google Business Profile optimization

Job Description

Responsibilities

  • Own and execute integrated SEO, PPC, and lead generation strategies to drive qualified traffic and high-quality leads
  • Optimize local search presence, including Google Business Profile and local SEO performance
  • Manage and improve digital advertising campaigns across platforms such as Google Ads and Meta Ads Manager
  • Build, test, and refine lead generation funnels, landing pages, and conversion tracking systems
  • Monitor and analyze campaign performance using key metrics such as cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
  • Ensure alignment between marketing activity and sales outcomes through proper tracking, reporting, and CRM integration
  • Collaborate with internal team members to ensure effective lead handoff and performance visibility
  • Manage and scale advertising budgets while improving efficiency and lead quality
  • This role plays a critical part in the company’s growth and requires a proactive, performance-focused approach to marketing execution and optimization.

Requirements

  • Minimum 3+ years of hands-on experience managing SEO, PPC, and digital lead generation campaigns for local service-based businesses (home services experience strongly preferred)
  • Proven track record of generating qualified leads through Google Ads, Meta Ads Manager, and local SEO strategies (including Google Business Profile optimization)
  • Demonstrated ability to manage campaigns tied directly to revenue outcomes, not just traffic or impressions
  • Strong proficiency with Google Analytics, Google Search Console, and CRM systems for performance tracking, reporting, and lead management
  • Experience building, optimizing, and managing lead generation funnels, landing pages, and conversion tracking systems
  • Ability to manage and scale digital advertising budgets while improving cost efficiency and lead quality
  • Strong understanding of key performance metrics including cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
  • Experience aligning marketing performance with sales outcomes and working alongside sales teams to improve conversion rates
  • Highly accountable, self-managed, and results-driven with the ability to take ownership of performance without constant oversight
  • Applications without specific campaign examples and performance metrics will not be considered.

Nice To Have

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Experience working in roofing, construction, or other home services industries
  • Hands-on experience using SEO tools such as SEMrush or Ahrefs for keyword research, competitor analysis, and performance tracking
  • Experience working with CRM and marketing automation platforms such as GoHighLevel, HubSpot, or Proline

Benefits

  • Paid time off (PTO) after probationary period
  • Paid holidays (company-recognized)
  • Consistent schedule with expectations aligned to business needs
  • Opportunities for hybrid work based on performance and company needs
  • Full onboarding and training on all systems (CRM, dialer tools, roofing basics)
  • Ongoing coaching to improve communication, scheduling, and customer interaction
  • Clear path for advancement within the company
  • Career growth opportunities in Sales, Operations, or Management
  • Work with a veteran-owned, family-operated, and locally supported company
  • Team environment focused on accountability and performance