Marketing Manager, Prime Video US Streaming

Seattle, WA (On-site)

$79K/yr – $152K/yrSenior Level3+ years expFull time

Posted 18 hrs ago

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Job Summary

Own the live sports merchandising program for Prime Video, leading campaign execution, real-time QA and optimization, and cross-functional coordination across Live Events Marketing, Creative, Product, and Planning.

  • Lead live event placements and in-app promotions
  • QA and monitor during games, implement improvements
  • Coordinate with cross-functional teams to ensure timely asset delivery and reporting

Job Description

Responsibilities

  • Plan and execute rapid-fire merchandising campaigns for live sporting events across Prime Video's platform
  • Partner with Live Events Marketing, Creative, Product, and cross-functional teams to deliver seamless game-day experiences
  • QA, monitor, and optimize in real-time—because when the game is live, there's no room for error
  • Drive fan engagement through strategic in-app placements and Fire TV promotions
  • Be the champion for Prime Video's sports merchandising strategy
  • Live Events Campaign Execution & Operations (40%): Schedule, publish and QA Prime Video live sports content across PV Storefront, X-Site and Fire TV
  • Execute merchandising requests from Marketing Managers, Content Acquisition Managers (CAMs) and Planning teams with quick turnaround times
  • Execute A/B tests for carousel positioning, creative assets, and messaging frameworks as requested by stakeholder teams
  • Process high-volume requests during peak sports periods including playoffs, championship games, season openers, and marquee sporting events
  • Quality Assurance & Monitoring (30%): Conduct pre-launch QA on all live event placements to ensure creative assets, metadata, and links are accurate

Requirements

  • 3+ years of professional non-internship marketing experience
  • Experience building and optimizing multiple, simultaneous marketing campaigns
  • Experience managing or working within cross-functional marketing and creative teams
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Knowledge of project management tools

Preferred

  • Experience in multi-territory campaign management
  • Experience in digital marketing and content production timelines and process
  • Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
  • Experience equally comfortable building strategic marketing plans and executing at a tactical level

Benefits

  • Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
Prime Video & Amazon MGM Studios logo

Prime Video & Amazon MGM Studios

Prime Video delivers an entertainment destination unlike any other—fast, reliable, personal, effortless, and delightful. The Prime Video team comprises individuals who are all obsessively focused on one mission: to give consumers the world’s best-in-class digital video customer experience.Amazon Studios is the home for talent, creating and producing original films and television series for a global audience. Original series all premiere exclusively on Amazon Prime Video, which is available in over 200 countries and territories.

Founded in 2006
Seattle, Washington, USA
8.3K employees (3,207 in marketing)

Traffic Signals

Monthly Visitors
10M
Monthly Google Ads Budget
$366.9K
Traffic Source Mix
Search
30.2%
Direct
52.3%
Referral
8.6%
Social
7.9%
Paid
0.7%

Headcount Trend

Current headcount: ~8.3K

Marketing Team

Marketing Team Size
2,180 (26% of company)
Marketing Roles Posted (Last 30 Days)
3

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