Marketing Manager (PBA)

New York City, NY (Hybrid)

$80K/yr – $90K/yrManager5+ years expOther

Posted 3 days ago

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Job Summary

Own and drive marketing strategies for PBA Tour events and related properties, coordinating cross‑channel campaigns and performance tracking to grow audiences and ticket sales.

Lead go to market planning for PBA tours and broadcasts
Coordinate cross‑department campaigns and sponsor integrations

Job Description

Responsibilities

Develop and execute go to market strategies and marketing plans for PBA Tour events, broadcasts, and major league initiatives
Support the growth of the PBA across television audiences, social and digital channels, live event attendance, and overall fan base
Drive broadcast tune in marketing for PBA events on television and streaming partners
Execute event marketing programs that drive ticket sales, entries, and local awareness
Build digital and social campaigns that grow PBA channels, viewership, and fan engagement
Support campaigns across the PBA Tour, PBA Senior Tour, PBA Elite Regional Tour, and PBA Junior
Support athlete marketing initiatives and campaigns that highlight PBA bowlers and competitive storylines
Support marketing for PBA membership programs, including acquisition and member benefit awareness
Coordinate with sponsors and brand partners on campaign deliverables and integrations
Manage campaign calendars, timelines, and asset delivery across departments

Requirements

5 plus years experience in sports marketing, media marketing, or entertainment marketing
Experience developing go to market strategies and marketing plans
Strong digital and social campaign execution skills
Ability to manage multiple campaigns and deadlines across departments
Prior experience in professional sports, sports leagues, or sports media

Preferred

Experience with audience growth, broadcast tune in, or fan development campaigns preferred

Benefits

Medical, Dental, Vision plans to select from based on your needs
Wellness resources to help you along your wellness journey
401(k) Retirement Plans
Employee Stock Purchase Program
Employee Assistance Program (EAP)
Vacation and Holidays
Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!
Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. More details regarding benefits are available here: Lucky Strike Entertainment Benefits

Lucky Strike Entertainment

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Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

Founded in 1938

Miami, Florida, USA

1.5K employees (98 in marketing)

ir.luckystrikeent.com

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