Responsibilities

• Lead efforts for top-of-funnel initiatives (Awareness)
• Lead experiments to facilitate customers' conscious choice to select pickup as delivery method
• Develop understanding of customer insights to identify tactics to engage customers, driving loyalty and decreasing attrition
• Create marketing campaigns across multiple channels
• Own end-to-end campaigns, helping to automate launch processes
• Own incentive promotions in marketing channels and incentive expansion pilots
• Design, manage and execute landing page rebuild WW

Requirements

• 8-12 years of product marketing or related experience
• Experience in B2B and/or B2C marketing
• Experience in developing, forecasting and testing incentive promotions
• 3+ years of professional non-internship marketing experience
• 7+ years of developing and managing marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing
• Experience producing marketing promotional material for Owned & Operated channels

Preferred

• Knowledge of HTML, SQL, Excel
• Experience with Tableau, SQL, or basic data-mining
• AI fluency

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits