Marketing Manager, Paid Social Performance, Social Marketing at Amazon | New York, USA | $120K/yr – $180K/yr

Amazon

Marketing Manager, Paid Social Performance, Social Marketing

New York, USA (On-site)

$120K/yr – $180K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end paid social performance for Amazon Haul, leading strategy, testing, and cross-functional execution to maximize ROI.

Own strategy, testing framework, and budget optimization for paid social
Must-have: 4+ years of data-driven marketing experience
Standout: Cross-functional program management and partner collaboration

Job Description

Responsibilities

Own the end-to-end paid social performance marketing program for Amazon Haul, including strategy, execution, budget management, and optimization across social media apps.
Build paid social performance marketing strategy, establishing testing frameworks, best practices, and performance benchmarks.
Design and execute structured tests across creative, audience, bidding, and placement variables to drive continuous performance improvement.
Analyze large datasets to generate insights that inform campaign decisions and broader business strategy.
Develop clear performance reporting that translates data into actionable recommendations for marketing, product, and leadership stakeholders.
Partner cross-functionally with creative, tech, product, and finance teams to align paid social programs with marketing goals.
Monitor platform updates, industry trends, and competitive activity to identify new opportunities.

Requirements

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels

Preferred

Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
2+ years of experience managing performance marketing programs.

Benefits

Our inclusive culture empowers Amazonians to deliver the best results for our customers.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parantal leave
Learn more about our benefits at https://amazon.jobs/en/benefits.

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901

Seattle, WA, US

728K employees (58,003 in marketing)

www.aboutamazon.com