Responsibilities

• Develop and implement lifecycle marketing programs supporting provider acquisition, onboarding, activation, engagement, retention, and reactivation
• Design segmented and personalized messaging strategies tailored to various provider cohorts based on tenure, specialty, activity level, and performance metrics
• Partner with Product, Clinical, Provider Operations, and Brand teams to align campaigns with product updates, policy changes, educational initiatives, and business priorities
• Build automated workflows and behavioral triggers to guide providers through key lifecycle stages and promote platform engagement
• Conduct A/B testing and multivariate experiments to optimize messaging, timing, channel mix, and overall engagement strategies
• Analyze campaign performance and provider behavior data to identify friction points, signals of churn, and opportunities for growth
• Support the development and maintenance of a comprehensive provider lifecycle roadmap aimed at improving retention, satisfaction, and long-term value
• Collaborate with Analytics to create dashboards and reports that surface actionable insights related to provider activation, engagement, and churn
• Ensure all communications reflect BetterHelp’s mission, uphold clinical integrity, and prioritize provider well-being
• Stay informed on the latest lifecycle marketing best practices, CRM tools, and engagement strategies to continuously enhance the provider experience

Requirements

• 4–7 years of experience in CRM, lifecycle marketing, or related fields
• Experience working in two-sided marketplaces, subscription-based businesses, or high-growth consumer/platform environments (preferred)
• Strong understanding of customer/provider journey mapping, segmentation, and lifecycle optimization
• Proven track record of driving engagement and retention strategies
• Hands-on experience with modern ESPs and marketing automation platforms such as Iterable, Salesforce Marketing Cloud, Braze, or Klaviyo
• Comfort working with behavioral and operational data to inform decision-making
• Strong analytical skills with the ability to interpret dashboards and translate insights into action
• Experience running A/B tests and optimizing multi-channel campaigns (email, SMS, push, in-app)
• Excellent cross-functional collaboration skills, with experience partnering with Product, Operations, Analytics, and Brand teams
• Knowledge of privacy regulations and communication compliance standards (e.g., GDPR, CAN-SPAM, TCPA)

Benefits

• Competitive salary range of $120,000 - $160,000, commensurate with experience
• Performance-based bonus opportunities
• Holistic perks program including free therapy sessions, employee wellness initiatives, and more
• Comprehensive health, dental, and vision insurance coverage
• 401(k) plan with employer matching contributions
• Remote work flexibility with occasional in-person team bonding and collaboration trips to San Jose, CA, covered by the company
• Access to the latest hardware and software tools to support productivity and comfort
• Opportunity to work in a mission-driven organization that is changing lives and making a meaningful impact
• Supportive community of professionals dedicated to growth and innovation