Marketing - Manager, Lifecycle Marketing at DeVry University | USA | $103K/yr – $106K/yr

DeVry University

Marketing - Manager, Lifecycle Marketing

USA (On-site)

$103K/yr – $106K/yrManager5+ years expFull time

Posted 4 months ago

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Job Summary

Own end-to-end lifecycle campaigns in a Salesforce Marketing Cloud-powered program, coordinating with campus teams to drive engagement and enrollments.

Own end-to-end lifecycle campaigns across email and SMS, from design to optimization.
Must-have: 5+ years in lifecycle marketing with hands-on SFMC journey creation.
Standout: AMPscript/HTML and cross-channel messaging experience at scale.

Job Description

Responsibilities

Design and optimize lifecycle marketing programs supporting inquiry, application, enrollment, persistence, and re-engagement stages.
Build and manage automated journeys and triggered campaigns in Salesforce Marketing Cloud.
Partner closely with internal teams (Admissions, Student Services, Marketing, Operations, IT, and others) to identify communication needs and opportunities to automate manual processes.
Develop audience segmentation, personalization strategies, and dynamic content to improve engagement and conversion.
Create lifecycle messaging across email, SMS, WhatsApp, push notifications, and student portal messaging.
Build and code responsive emails using HTML, CSS, and AMPscript.
Analyze lifecycle campaign performance using Marketing Cloud reporting, Marketing Cloud Intelligence, Power BI, or similar analytics tools.
Translate reporting insights into optimization recommendations, testing strategies, and improved journey performance.
Conduct QA across journeys, campaigns, and cross-channel messaging to ensure accuracy and compliance.
Collaborate with cross-functional partners to ensure lifecycle programs support broader institutional goals.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
5+ years of experience in lifecycle marketing, CRM marketing, or marketing automation.
Strong hands-on experience with Salesforce Marketing Cloud, including journey creation, segmentation, and campaign automation.
Experience managing lifecycle campaigns across email and SMS.
Proficiency in AMPscript, HTML, and email development.
Experience building segmentation and personalization strategies.
Experience analyzing campaign performance and creating lifecycle reporting.
Strong written communication skills and experience developing email marketing content.

Preferred

Experience in higher education or regulated industries with complex lifecycle journeys.
Experience with Marketing Cloud Next or emerging Salesforce marketing capabilities.
Experience with Marketing Cloud Personalization (formerly Interaction Studio).
Experience managing WhatsApp, push notification, or student portal communications.
Experience using Marketing Cloud Intelligence (Datorama), Power BI, or similar analytics platforms.

Benefits

401(k) and Roth Plan w/match
Paid Tuition Program
Remote and Flex Work Options
Medical, Dental and Vision Coverage
Paid Time Off
Paid Parental Leave
Fertility Coverage
Family and Domestic Partner Coverage
Adoption Assistance
Wellness Programs

DeVry University

Our mission is your success. DeVry helps learners thrive with flexible, career-focused programs designed for busy lives. Whether you’re advancing your current career or exploring a new path, we’re here with the support and education you need – on your schedule. You work toward your goals. DeVry works for you. Follow us on Instagram, TikTok, and Facebook: @DeVryUniversity Learn more: devry.edu

Founded in 1973

Lisle, Illinois, USA

6.8K employees (167 in marketing)

www.DeVry.edu