Responsibilities

• Develop and own messaging frameworks, positioning, and value propositions for IntegrityCONNECT across agent, agency, and enterprise audiences.
• Translate technical platform features and roadmap items into clear, benefit-driven copy for agent-facing communications, sales enablement, and marketing campaigns.
• Maintain a consistent brand voice and narrative across all IntegrityCONNECT and IntegrityCONNECT Pro touchpoints.
• Build and execute go-to-market plans for new feature releases, platform enhancements, and capability announcements.
• Coordinate cross-functional launch timelines with product, engineering, sales, and marketing to ensure aligned, on-time delivery.
• Define and track launch success metrics, iterating on messaging and channel strategy based on adoption and engagement data.
• Develop multi-channel marketing campaigns that drive awareness, adoption, and engagement for IntegrityCONNECT and IntegrityCONNECT Pro.
• Write and manage copy for email, in-platform messaging, capability decks, and feature announcements.
• Build capabilities decks and sales collateral that clearly communicate platform value to internal and external stakeholders.
• Partner with sales, agency leadership, and training teams to build enablement content, talk tracks, and training materials that help teams sell and support the platforms effectively.

Requirements

• 3+ years of experience in product marketing, marketing, or a closely related field, ideally supporting a software or technology platform.
• Strong writing skills with demonstrated ability to translate technical or complex product features into clear, benefit-driven messaging.
• Experience developing go-to-market plans, launch strategies, or campaign frameworks.
• Ability to work cross-functionally with product, sales, and marketing teams in a fast-paced, matrixed environment.
• Strong organizational skills with the ability to manage multiple workstreams and deadlines simultaneously.
• Excellent communication and presentation skills, including proficiency with PowerPoint or similar presentation tools.

Preferred

• Experience in insurance, insurtech, financial services, or another regulated B2B2C industry.
• Familiarity with agent or agency management software, CRM platforms, or SaaS products.
• Experience building sales enablement content, capability decks, or training materials.
• Background working with cross-functional product and engineering teams on feature launches.