Responsibilities

• Develop and execute integrated marketing strategies that directly support sales pipeline growth for Incentives and IIShop.
• Identify new opportunities for demand generation, market expansion, and campaign optimization.
• Analyze market trends, competitor activity, and customer insights to inform marketing initiatives.
• Continuously refine marketing strategies based on performance data and feedback from sales teams.
• Ensure brand messaging remains consistent across all marketing channels.
• Help position InComm as a leader in the B2B gift card and incentives space.
• Develop marketing materials, sales collateral, and digital assets that strengthen brand presence and support sales initiatives.
• Lead initiatives to improve SEO and GEO ensuring website content, landing pages, and digital assets are optimized for both traditional search engines and AI-driven discovery platforms to increase organic visibility, attract qualified prospects
• Partner closely with Sales and Account Management teams to align marketing initiatives with business development goals.
• Facilitate monthly collaboration meetings with Sales and Account Management to review campaigns, pipeline performance, and upcoming opportunities.

Requirements

• Bachelor’s degree in marketing or related field required
• 5+ years of experience in B2B marketing, demand generation, or marketing management
• Experience working closely with sales teams to drive pipeline and revenue growth
• Strong understanding of CRM systems and lead lifecycle management
• Proficiency in Salesforce or other CRM systems
• Familiarity with Google Ads and LinkedIn Ads
• Familiarity with SEO/GEO strategies and tools i.e. BrightEdge
• Proven experience executing email, social, and paid media campaigns
• Analytical mindset with experience measuring campaign performance and optimizing results
• Excellent communication, project management, and collaboration skills

Preferred

• Experience or familiarity with the B2B gift card, incentives, or fintech ecosystem is a plus