Responsibilities

• Collaborate cross-functionally with sales, product management, engineering, R&D, field services, communications, and other groups to understand products, services, data and translate them into compelling marketing messages and sales tools such as presentations, data sheets, FAQs, market brochures, one pagers, guides, advertisements, etc. that support and elevate the customer journey
• Create, edit, and maintain high-quality technical documentation for marketing and promotion purposes, including white papers, case studies, tech notes, etc. that clearly align with our marketing messaging and articulate the technical aspects and benefits of our products to best position ourselves in the market
• Managing outside vendors for support with marketing collateral creation and other marketing support functions
• Coordinate, create, update/edit, and oversee various marketing activities to engage with customers, including webinars, podcasts, blogs, conferences, social media posts, email blasts, videos (demonstration, training, promotional), etc.
• Conduct market research to identify trends, customer needs and competitive landscape. Conduct in-depth competitive analysis
• Track and communicate relevant regulatory updates
• Plan, execute (including generation, qualification, and distribution), track, and analyze marketing campaigns to drive product awareness, core messaging, market positioning and lead generation (and capturing via specific customer contact lists, direct marketing, and education) for the Drinking Water Solutions business line
• Monitor and report on the effectiveness of marketing activities, using data to track and to optimize future campaigns
• Prepare internal reports to effectively communicate projects and results. Internally communicate updates on market information and strategy

Requirements

• A Bachelor's degree (B.A. or B.S.), or equivalent from four-year college or university is required (Marketing or Business Management or relevant technical degree)
• 3-5 years of marketing (e.g., Marketing Strategy, Marketing Collateral and Content), communications, or technical sales experience with a chemical/environmental B2B company is required

Preferred

• Marketing or communications experience in the water treatment industry is preferred
• Knowledge of SEO best practices and digital marketing trends is preferred
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, etc.) is preferred
• Familiarity with commonly used software for marketing and overall purposes: MS Office (including Excel, Word, Office, SharePoint, Teams, OneDrive, etc.), Constant Contact, Salesforce/CRM, On24, Asana, Brandfolder/DAM, Google Analytics, etc. is preferred

Benefits

• Excellent Benefits : Medical, dental, prescription & vision, HSA & retirement savings (401k) – Generous Company Match!
• Perks : Incentives/bonus plans, competitive pay, dress for your day, hybrid schedules, paid time off (vacation starting at 3 weeks), tuition reimbursement, wellness programs, fun events, learning & development opportunities.