Responsibilities

• Lead and oversee all marketing initiatives including SEO, SEM, email marketing, digitalpartnerships, retargeting and marketing automation to ensure business objectives are met
• Create data driven promotional campaigns including digital components
• Lead the creation of brand awareness campaigns using key metrics to track success
• Oversee and solicit freelance designers
• Oversee digital engagement programs
• Drive and support development of content creation across digital channels
• Partners with Senior Management to develop, implement and maintain a targeted customerbase, establishing strategies and production standards for the accomplishment of objectives
• Develops proposals and detailed outlines for special events, for approval, and coordinates allevent logistics to ensure outstanding promotion execution
• Develops and executes comprehensive marketing plans and programs, both short and longrange, to support revenue objectives
• Establishes effective communication to maintain a constant flow of information downward,upward and laterally

Requirements

• Bachelor Degree in Marketing, Advertising, Mass Communication or related field.
• Five to seven years experience in a public contact/marketing industry with at least 2 being in a management position
• Prior experience in casino marketing is a plus, particularly in digital and managing externalagency relationships
• Comprehensive understanding of player rating systems, human resources, casino marketingand comping policies, procedures and theories
• Must have writing skills and be able to write press releases, customer letters, casino collateral,website and social media.
• Knowledge of social networking and other web marketing tools required.
• Knowledge of website development including WordPress preferred. Knowledge of Photoshopskills, Adobe Photoshop and marketing software preferred.
• Must be able to work with minimal to no supervision on a continual basis.
• Must have good project management skills; provide strong leadership, prioritize project tasks,meet project deadlines and effectively communicate with personnel, coworkers, subordinatesand the general public.
• Must be able to perform a wide range of duties and responsibilities with accuracy and speedunder the pressure of deadlines.