Responsibilities

• Own end-to-end planning, coordination, and execution of AWS presence at large-scale 1P and 3P industry events in partnership with central event teams
• Plan and execute marketing initiatives at industry events to showcase messaging, content, keynotes, and breakout sessions that land AWS's HCLS value proposition
• Manage high-visibility event moments involving senior AWS and customer executives, including keynotes, fireside chats, and executive roundtables
• Develop event content strategies that highlight AWS's healthcare and life sciences differentiation and customer success stories
• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and central events) to drive and execute on global marketing initiatives
• Coordinate across internal teams (product marketing, executive communications, sales, partner) and external vendors to deliver seamless event experiences
• Drive post-event measurement and reporting to continuously measure and optimize marketing initiatives, quantifying impact and informing future event strategy
• Partner with customer references and advocacy teams to secure high-impact customer speakers and stories for events

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels

Preferred

• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation