Responsibilities

• Oversee the end-to-end execution of Paid Social (Meta, Pinterest, TikTok), Paid Search (Google/Bing), Programmatic, and CTV, ensuring all channels are synchronized to drive Registry and Program sign-ups
• Manage daily program health, monitoring channel mix and targeting accuracy to ensure spend aligns with weekly and monthly acquisition targets for Design and Trade
• Implement automation and innovative ad tech to move users from inspiration (Social/CTV) to action (Search/Sign-up), leveraging the latest platform efficiencies
• Analyze campaign performance alongside Analytics leads, utilizing MMM (Marketing Mix Modeling) and customer data to prove the incremental value of our media spend
• Partner with the in-house Creative team to develop data-backed briefs, partner with Brand and Influencer marketing to leverage creator content in paid media
• Align with Brand, eCommerce, and CRM teams to ensure paid media supports the total customer lifecycle—from initial registry creation to long-term design consultation
• Act as the internal authority on the media landscape, managing vendor and agency relationships while keeping stakeholders informed on performance trends
• Coach and develop direct reports, fostering technical proficiency and a customer-centric mindset

Requirements

• Proven expertise in Paid Social (Meta, TikTok, Pinterest) complemented by a strong working knowledge of Paid Search (SEM) and Programmatic/CTV environments
• High-level "hands-on-keys" experience in Ads Managers (Meta, Pinterest, Google Ads, etc.); experience with Adobe Analytics or specialized attribution tools is preferred
• Expertise in optimizing for lead generation and sign-ups rather than just ROAS, with a deep understanding of the "registration" funnel
• Solid understanding of platform algorithms and the technical requirements (Conversion API, offline signals, 1P data) needed to track high-value actions accurately
• Advanced Excel skills and the ability to turn raw data into actionable insights that bridge the gap between "clicks" and "confirmed sign-ups"
• A passion for understanding the "why" behind customer behavior—specifically what drives a couple to register or a professional to join a trade program.

Preferred

• Niche Expertise: Experience in the Wedding, Home Decor, or Interior Design industries is a significant plus