Marketing Manager - Greater New York

Albany, NY (Hybrid)

$115K/yr – $130K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Drive regional marketing strategy and execution to build brand and demand while coordinating with GTM leaders.

  • Own regional marketing plans and campaigns with cross-functional partners.
  • Must-have: 6+ years marketing/communications and cross-functional program leadership.
  • Standout: B2B/consulting experience plus data-driven optimization and regional collaboration.

Job Description

Responsibilities

  • Strategy: Contribute to the development and execution of regional strategy. Adapt the regional marketing strategy to meet the specific needs of the market(s).
  • Marketing Plan Development & Execution: Lead, create and execute marketing plans which may include, but not be limited to campaign development, event management, sponsorships, email marketing, advertising, internal communications, messaging, storytelling, and market recruiting awareness support.
  • Cross-Functional Collaboration: Partner closely with the leadership & GTM team (Alliances, Alliance Marketing, Sales, Client Partners, Lead Generation) to create, develop, and execute activities as part of an annual marketing plan. Focus on achieving business objectives such as brand awareness, account growth, and new customer acquisition.
  • Performance Measurement & Optimization: Create and manage dashboards and reports to evaluate the performance of marketing initiatives. Analyze data to assess returns against business objectives and key metrics, providing actionable recommendations to optimize future campaigns and events. Monitor key KPIs, track marketing budgets, and report on the ROI of initiatives.
  • Campaign Development & Execution: Lead the orchestration of various direct marketing programs, including digital and social campaigns, advertising, sponsorships, external event management, messaging, campaigns, storytelling, account-based marketing and sales enablement.
  • Content & Creative Development: Collaborate with teams to create impactful campaign content, such as messaging, visuals, video, and social media, while ensuring alignment with brand guidelines.

Requirements

  • 6+ years of experience in marketing and communications.
  • Bachelor's degree or higher, preferably in Business, Communications or Marketing.
  • Proficiency in end-to-end in mass marketing tools such as Pardot, Salesforce, DemandBase, LinkedIn, etc.
  • Proven ability to leverage data and metrics to drive strategic improvements.
  • Strong experience in Excel, including data manipulation, charts and pivot tables.
  • Prior experience in B2B or in the consulting industry is a plus.
  • Demonstrated success in building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Proven track record in strategic marketing, with the ability to understand business needs and translate them into effective marketing campaigns.
  • Adaptable self-starter with exceptional organizational skills and attention to detail, capable of structuring ambiguous environments.
  • Ability to multi-task and handle multiple projects simultaneously, while remaining flexible and consistently meeting deadlines in a fast-paced environment.

Benefits

  • meaningful time off and paid holidays
  • parental leave
  • 401(k) with a match
  • a range of choices for highly subsidized health, dental, & vision coverage
  • adoption and fertility assistance
  • short/long-term disability
  • yearly $350 reimbursement account for any well-being-related expenses
  • discounted home, auto, and pet insurance
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Slalom

3.8 Glassdoor

Slalom is a fiercely human business and technology consulting company that leads with outcomes to bring more value, in all ways, always. We team with leaders who expect more. So we bring more.From strategy through delivery, our agile teams across 53 offices in 12 countries collaborate with you to bring powerful customer experiences, innovative ways of working, and new products, services, and businesses to life. Every day, we work at the forefront of industry, combining our deep roots in technology and data, to help you tackle challenges, improve operations, and drive sustainable growth. It’s why we are trusted by leaders across the majority of the Global 1000, many of the world’s most successful enterprise, mid-market, and emerging companies, and more than 500 high-impact public sector agencies, foundations, and universities.We lead with a balance of heart and practicality, curiosity and agility, local soul and global expertise. That means understanding your culture, goals, organization, and customers. That means being tireless problem solvers. And that means always standing by you as your trusted advisor, respectful challenger, and unwavering champion.Even our partnerships are built different. For more than 20 years, we've sought out and made strategic investments in the world’s emerging and leading technology platforms. Our 360-degree relationships with these innovators, built on mutual trust and respect, has cemented our position as a premier (and often first) partner of choice. We work together as one to offer tailored solutions that unlock the full potential of these technologies.At Slalom, we bring more day-one advantages, more connections and breakthroughs, more doing the right thing, more care for you and your team, and more return on your investment. So that together, we can dream bigger, move faster, and build better tomorrows for all.

Founded in 2001
Seattle, Washington, USA
10K employees (706 in marketing)
63% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
205.3K
Monthly Google Ads Budget
$17.3K
Traffic Source Mix
Search
27.1%
Direct
53.9%
Referral
7.6%
Social
10.6%
Paid
0.5%

Headcount Trend

Current headcount: ~10.4K

Marketing Team

Marketing Team Size
148 (1% of company)
Median Career Experience
14 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.7M
Last Raise
$1.7M
Series Unknown, 13 years ago

Funding History

  • Apr 2013
    Series Unknown • $1.7M

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