Responsibilities

• Collaborate with Product Management, Sales Leadership, and cross-functional stakeholders to develop annual marketing strategies, growth initiatives, and go-to-market plans that support business objectives.
• Serve as the marketing lead for assigned Fluid Solutions product categories, developing and executing strategies that strengthen market position, increase customer engagement, and support revenue growth.
• Identify target audiences and customer segments while developing compelling value propositions, positioning strategies, messaging frameworks, and customer-focused marketing objectives.
• Develop, execute, and optimize integrated marketing campaigns across digital, traditional, and field marketing channels to drive demand generation and business growth.
• Lead the planning and execution of new product launches, commercialization initiatives, and go-to-market activities to maximize market impact and adoption.
• Drive customer engagement programs and initiatives that enhance brand awareness, strengthen customer relationships, and improve the overall customer experience.
• Lead cross-functional project teams to ensure marketing initiatives are executed effectively, aligned with business priorities, and delivered on schedule.
• Manage marketing budgets and investments to maximize effectiveness, efficiency, and return on investment.
• Monitor campaign performance, market trends, customer behavior, and competitive activities to identify opportunities and provide actionable recommendations for continuous improvement.
• Analyze marketing and business performance data to develop insights, measure outcomes, and support data-driven decision-making.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; or equivalent combination of education and experience.
• 7+ years of experience in B2B marketing, marketing communications, product marketing, demand generation, or related marketing disciplines.
• Demonstrated experience developing and executing integrated marketing campaigns that support growth and business objectives.
• Experience supporting product launches, commercialization activities, go-to-market initiatives, and customer engagement programs.
• Proven ability to lead cross-functional projects and influence stakeholders without direct reporting authority.
• Strong understanding of digital marketing, traditional marketing, demand generation, content marketing, and customer engagement strategies.
• Demonstrated ability to manage multiple projects, deadlines, priorities, and stakeholders in a fast-paced environment.
• Strong business acumen with the ability to evaluate opportunities, assess risks, and develop recommendations that support business objectives.
• Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at multiple organizational levels.
• Strong analytical skills with experience using data, metrics, and insights to measure performance and guide decision-making.

Preferred

• Experience in water technologies, flow control, plumbing, HVAC, construction, industrial manufacturing, or related industries.
• Experience with marketing automation platforms such as Marketo or similar systems.
• Experience with CRM platforms, campaign analytics, lead management, and customer data platforms.
• Experience supporting multi-channel product portfolios in a B2B manufacturing environment.
• MBA or advanced degree in Marketing, Business, or a related field.
• Experience with customer journey mapping, segmentation strategies, and digital transformation initiatives.

Benefits

• Competitive compensation based on your skills, qualifications and experience
• Comprehensive medical and dental coverage, retirement benefits
• Family building benefits, including paid maternity/paternity leave
• 10 paid holidays and Paid Time Off
• Continued professional development opportunities and educational reimbursement
• Additional perks such as fitness reimbursements and employee discount programs
• Learn more about our benefit offerings here: https://tapintowattsbenefits.com/