Own and scale Leo's enterprise ABM motion across NA, aligning cross-channel plays with field sales and named accounts to build pipeline in priority verticals.

• Own and execute Leo’s North America enterprise ABM motion, orchestrating targeted account plays across inbound and outbound channels to build pipeline within named accounts across priority verticals, partnering closely with field sellers and SDRs to coordinate account buying committee engagement, and to automate sales handoff.
• Develop and manage integrated campaign calendars aligned to Leo’s enterprise GTM milestones, service availability expansions, key industry events, and EBC programming—ensuring marketing plays are sequenced to amplify field sales moments rather than run in parallel.
• Build and manage enterprise nurture programs in Marketo that move engaged accounts from awareness to sales-ready status, including vertical-specific nurture tracks, EBC follow-up sequences, and post-event re-engagement, all with clearly defined MQA thresholds and handoff criteria co-developed with sales.
• Serve as the connective tissue between marketing and the enterprise field sales team to align campaign calendars to account pursuit timelines, co-developing vertical-specific messaging and outbound sequences with SDRs, and ensuring marketing investment is concentrated on accounts where sales is actively engaged.
• Drive inbound demand capture by briefing and directing Central Marketing channel owners on Leo’s enterprise targeting inputs (account lists, vertical personas, intent signals) to activate paid social (LinkedIn), content syndication, SEM, programmatic display, and webinar programs against named account clusters and buying committees.
• Design and deploy AI-powered workflows that operationalize Leo's ABM motion at scale, from intent signal ingestion and account prioritization to personalized content assembly and campaign activation across target verticals.
• Use AI agents to compress the time between insight and action: automate account research, buying committee mapping, and outbound sequence personalization so sellers and marketers spend time on high-judgment work, not repeatable tasks.
• Treat Leo's marketing stack like a high-performance engine: frequently instrument, test, tune, and examine the components (Demandbase, MAP, CRM, generative AI) to increase account coverage and pipeline velocity through intelligent tooling.
• Document and codify what works so that ABM plays, agent workflows, and campaign frameworks become repeatable infrastructure the broader Leo marketing team can build on globally.