Responsibilities

• Digital Campaigns: Design, launch, and manage multi-channel digital marketing campaigns across Meta Business Suite, Google Ads, local SEO/SEM, and social media outreach.
• Data Analysis & KPI Reporting: Track, measure, and analyze performance metrics across web traffic, ad spend, conversion rates, and campaign ROI; deliver actionable monthly reports to practice leaders.
• Healthcare or Dental Education: Develop educational, patient-centric content that aligns with HIPAA guidelines, establishing practice credibility and driving patient engagement.
• Local Practice Growth: Collaborate directly with practice leaders to understand custom local market dynamics, craft tailored promotion strategies, and elevate brand visibility.
• Process Optimization: Maintain structured marketing workflows, test new growth channels, and optimize conversion funnels to reduce acquisition costs.

Requirements

• Experience: 3-7 years of proven experience in digital marketing, campaign management, and marketing analytics. Healthcare or dental marketing background is a plus.
• Technical Mastery: Proven hands-on proficiency with Google Ads, Meta Business Suite, GA4, and local SEO tools as detailed in the tech stack above.
• Education: Bachelor’s degree in Marketing, Communications, PR, or Business.
• Clearance: Must pass a background check and drug screen.

Preferred

• CMS platforms such as Open Dental, NexHealth, PlanetDDS Cloud9 (preferred)
• Graphic Design experience (preferred, not required): Canva and Adobe Illustrator
• Writing professional ad copy, press-releases, and website content while using individual brand voice and standards.

Benefits

• 401(k) with company match
• Health insurance (5 plan choices)
• Dental & Vision insurance
• Paid time off (PTO) & 6 Paid Holidays
• Employee Assistance Program (EAP)
• Employee discounts & Cell phone discount policy
• Life & Disability insurance