Responsibilities

• Lead, mentor, and develop a small marketing team.
• Partner with Director in managing and optimizing a $5M+ digital marketing budget across multiple brands and channels.
• Support overall marketing budget management across multiple brands, including budget pacing, vendor coordination, invoice reconciliation, and spend tracking.
• Collaborate with agency partners, internal creative resources, and vendors to execute and optimize campaigns.
• Collaborate cross-functionally with operations, finance, leadership, and creative teams to support growth initiatives and marketing performance.
• Collaborate on broader marketing initiatives including sponsorship activations, local promotions, events, and brand campaigns.
• Support integration and transition efforts related to acquisitions, new locations, platform migrations, and evolving marketing systems.
• Oversee paid search, LSAs, paid social, SEO, retargeting, and other digital customer acquisition initiatives with a focus on lead generation and ROI.
• Develop testing strategies across creative, landing pages, targeting, offers, and new channels to improve efficiency and conversion rates.
• Drive website optimization efforts focused on conversion rate improvement and customer experience.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 6+ years of experience in marketing with strong exposure to digital marketing, growth marketing, and lead generation.
• Experience managing significant digital advertising budgets and performance-driven campaigns.
• Experience with email marketing, CRM/customer database marketing, and customer lifecycle campaigns preferred.
• Strong knowledge of Google Ads, LSAs, SEO, paid social, website analytics, GA4, GTM, and marketing attribution.
• Experience leading agencies, vendors, or small internal teams.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication, organizational, and project management skills.
• Comfortable working in a fast-paced, collaborative, and evolving environment.
• Experience in home services, multi-location businesses, or high-consideration consumer products/services is a plus.
• Experience with ServiceTitan or similar CRM/marketing platforms preferred.

Preferred

• Experience or familiarity with home services brands
• MBA or advanced marketing degree
• Knowledge of AI-enabled marketing tools and trends

Benefits

• Year-round work in-house training
• Health insurance
• Vacation
• Paid holidays