Marketing Manager

Coatesville, PA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and execute the marketing calendar and plan, shaping branding, digital campaigns, and events to reach sales goals while coordinating with vendors and management.

  • Marketing calendar and budget planning
  • Branding, campaigns, vendor coordination

Job Description

Responsibilities

  • Design, facilitate, and maintain marketing calendar and plan to achieve sales objectives.
  • Work with management to determine course objectives, outline marketing budgets, and develop marketing strategy.
  • Manage and respond to online reviews of company in all digital platforms.
  • Document marketing and branding materials and follow company guidelines when using marketing materials.
  • Work with vendors to receive quotes to assist in marketing strategy. Coordinate campaigns and designs with vendors.
  • Operate company vehicle and equipment as needed.
  • Promote the company in a positive manner to attain business and create leads.
  • Create branded company materials to use in the field, direct mail, internet marketing, social media, and other sources.
  • Assist in the creation of video marketing for use in TV, digital media and YouTube.
  • Build and support relationships with networking groups and chambers of commerce.

Requirements

  • College degree with marketing as major
  • 5 years’ experience or more in marketing role in relation to conventional and digital marketing.
  • Understand how to communicate with customer, vendors, and other employees.
  • Understand psychology of branding and marketing strategies.
  • Graphic design background and able to employ use of graphic design software.
  • Understanding of social media platforms and how to utilize for marketing and develop strategies for maximum effectiveness.
  • Understanding of the use of tools for maximum performance such as digital cameras and software programs.
  • Have advanced customer service skills and training
DiBiase Heating and Cooling Company logo

DiBiase Heating and Cooling Company

In 2008, we had an idea to provide heating and cooling services combined with our knowledge of home performance and building science. We adopted our beloved frog mascot to symbolize that we care about the environment, and the planet we live on. In the beginning we were working out of our home office and garage. Through the years we evolved into a team of professionals whose goal is to provide the customer with an experience like no other. We do this by providing the fastest service, ongoing training for our team, and listening to what our customers are saying and needing so we we can be the best mechanical service company in the area.

Founded in 2008
Coatesville, Pennsylvania, USA
9 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2.5K
Monthly Google Ads Budget
$113K
Traffic Source Mix
Search
55.2%
Direct
25.6%
Referral
4.9%
Social
13.1%
Paid
1.1%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
1 (11% of company)
Marketing Roles Posted (Last 30 Days)
1