Responsibilities

• Develop and execute a lifecycle marketing strategy focused on retention, upsell, and cross-sell across residential and commercial segments.
• Design and build automated customer journeys, primarily through email and SMS, that deliver personalized, relevant communications at every stage of the customer lifecycle.
• Map customer journeys by segment, identifying key touchpoints and opportunities to improve engagement and loyalty.
• Develop segmentation models based on demographics, behavior, lifecycle stage, product usage, and engagement — evolving from broad segments today to dynamic, data-driven personalization over time.
• Champion a test-and-learn culture, using A/B testing and experimentation to continuously improve relevance and performance.
• Build and launch targeted campaigns to reduce churn, increase renewals, and expand services within the existing customer base.
• Track and report on campaign performance against key KPIs including churn rate, LTV, and engagement metrics.
• Leverage predictive analytics (as capabilities mature) to proactively identify at-risk customers and growth opportunities.
• Surface insights that inform decision-making across the marketing and sales teams.
• Work closely with sales, product, customer success, data, and field operations teams to align lifecycle marketing with broader business goals.
• Partner with the commercial team on retention and revenue strategies for key clients.

Requirements

• 5+ years of experience in lifecycle marketing, CRM, or retention-focused marketing.
• Hands-on Salesforce Marketing Cloud (SFMC) expertise — you've built journeys, campaigns, and automations in the platform.
• Strong analytical skills with experience in tools like Salesforce, Tableau, or Google Analytics.
• Deep knowledge of email and SMS marketing best practices, including segmentation, personalization, and deliverability.
• Collaborative, cross-functional mindset with strong project management skills.
• Bachelor's degree in Marketing, Business, or related field.

Preferred

• Experience in security, technology, or subscription-based industries.
• Familiarity with predictive analytics and customer segmentation modeling.

Benefits

• Aggressive pay and the opportunity to work for an iconic brand
• Great medical, dental, vision, short- & long-term disability and life insurance options
• Company paid holidays, floating holiday, and paid time off (PTO)
• 401(k) plan with competitive company match
• Eligible for free monitored security system after 90 days
• Education assistance – we encourage and support our employees who want to improve their skills and further their education
• Engaging and fun company culture that’s made up of a diverse group of people
• Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.
• An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff
• Birthday and Work Anniversary Rewards