Marketing Manager at Copeland | St. Louis, MO

Copeland

Marketing Manager

St. Louis, MO (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive territory marketing for wholesale channels by leading integrated campaigns, events, and content aligned with aftermarket programs.

Must-have: 6+ years planning multi-channel marketing and managing budgets
Standout: Experience with PIM/DAM and cross-functional sales collaboration

Job Description

Responsibilities

Collaborate with territory sales wholesalers to develop marketing plans aligned with strategic aftermarket programs
Lead the planning and direction for territory wholesaler events, contractor shows, and field marketing activities
Build and deploy aftermarket marketing programs tailored to territory sales accounts while supporting broader enterprise marketing initiatives
Serve as the primary owner of our online print-store portal and manage the relationship with print suppliers
Develop and execute content strategies for professional influencers aligned with key marketing programs and campaigns
Partner with sales teams to support local marketing needs, including product information management (PIM) and digital asset management (DAM) requests
Enable territory sales teams with marketing tools, messaging, and materials that support customer engagement and drive product adoption
Use marketing data and insights to identify opportunities, optimize program performance, and improve campaign outcomes
Manage program budgets, agency partners, and project timelines to ensure initiatives are delivered on time and within scope
Communicate marketing strategies, program progress, and results to key stakeholders across marketing, sales, and business leadership

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field
6+ years of experience planning and executing integrated marketing programs across multiple channels
Strong project management skills with a track record of delivering campaigns on time and within scope
Experience managing program budgets, agency partners, and small teams
Ability to leverage data and insights to identify opportunities and optimize marketing performance
Strong verbal and written communication skills with the ability to present strategies and results to stakeholders
Self-starter with the ability to quickly solve challenges/problems
Ability to manage and grow relationships with cross-functional teams

Preferred

Master’s degree in business management or marketing
Experience working in B2B or channel-driven industries such as HVACR, industrial, or manufacturing
Familiarity with contractor, distributor, or wholesaler marketing programs
Experience with digital asset management (DAM), product information management (PIM), and marketing automation tools
Experience either working with or at mid to large-sized marketing and/or digital agencies
Experience with project management tools (i.e., Monday.com)

Benefits

Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more.
We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.

Copeland

3.6 Glassdoor

Copeland is a global leader in sustainable climate solutions. We help commercial, industrial, refrigeration and residential customers reduce their carbon emissions and improve energy efficiency.We are addressing issues like climate change, growing populations, electricity demands, and complex global supply chains with innovations that:Advance energy transition in heating, cooling and cold chain solutions.Accelerate the adoption of refrigerants that reduced climate impact.Safeguard critical goods like food and medicine through the refrigerated supply chain (cold chain).Sustainability has been at the heart of who we are for over 100 years.We are backed by 18,000 talented colleagues globally with feet on the ground in more than 40 countries – a global presence that makes it possible to serve customers wherever they are in the world and meet challenges with scale and speed. Our industry-leading brands and diversified portfolio deliver innovation and technology proven in over 200 million installations worldwide.Together, we create sustainable solutions that improve lives and protect the planet today and for future generations.

Founded in 1971

St Louis, Missouri, USA

4.5K employees (190 in marketing)

www.copeland.com

68% recommend to a friend

71% CEO approval