Cookwise.ai

Marketing Manager

USA (Hybrid)

$85K/yr – $120K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel consumer marketing for Cookwise to grow app users and brand awareness.

  • Own multi-channel campaigns (digital, social, email, PR) and brand consistency.
  • Must-have: 4–6 years in marketing with consumer apps or tech startups.
  • Standout: Influencer marketing experience and passion for food/lifestyle apps.

Job Description

Responsibilities

  • Develop and execute multi-channel marketing campaigns (digital, social, influencer, email, PR).
  • Manage Cookwise’s brand identity and ensure consistent messaging across platforms.
  • Collaborate with Product and Growth teams to align marketing with app features and launches.
  • Analyze campaign performance, user acquisition metrics, and retention data to optimize ROI.
  • Build partnerships with food, lifestyle, and tech communities to expand brand reach.
  • Oversee content creation (blogs, newsletters, social posts, video campaigns).
  • Manage marketing budgets and report on KPIs to leadership.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 4–6 years of experience in marketing, preferably in consumer apps or tech startups.
  • Strong knowledge of digital marketing tools (Google Ads, Meta Ads, SEO, analytics).
  • Excellent communication, storytelling, and project management skills.
  • Experience with influencer marketing and community engagement is a plus.
  • Passion for food, cooking, or lifestyle apps is highly desirable.

Preferred

  • Experience with influencer marketing and community engagement is a plus.
  • Passion for food, cooking, or lifestyle apps is highly desirable.

Benefits

  • Competitive salary and performance bonuses.
  • Flexible work environment (remote/hybrid options).
  • Opportunity to shape the marketing strategy of a fast-growing app company.
  • A creative, food-loving team culture.