Responsibilities

• Scope of Position: The Marketing Manager – Content and Digital is responsible for leading the development and execution of content and digital strategic marketing plans that drive brand awareness, engagement, and lead generation across all lines of business and retain existing ones. This role has a dedicated focus as the internal subject matter expert for the Museum audience.
• This role owns all content development and digital channels, including website, SEO, organic and paid media, and analytics, ensuring alignment with go-to-market strategies and business objectives. The position works cross-functionally with Line of Business leaders, Sales, and external partners to deliver high-impact campaigns and storytelling that support revenue growth and position ECI as a thought leader.
• Success in this role requires both strategic thinking and hands-on execution, strong collaboration skills, a deep understanding of how content and digital marketing drive measurable results, and a commitment to the company’s core values: People-First, Forward-Thinking, and Partnership.
• Content & Thought Leadership
• Lead development of marketing content, including blogs, case studies, testimonials, project profiles, video, and sales materials.
• Maintain editorial calendar and ensure consistent, high-quality, SEO-driven content aligned with line of business priorities.
• Collaborate with internal SMEs to position ECI as a thought leader across all lines of business.
• Strategic Planning & Market Positioning
• Develop annual and quarterly marketing plans with measurable objectives aligned to business goals.
• Define positioning strategies and ensure messaging consistency across all channels.
• Establish targets, budgets, and forecasts in collaboration with senior leadership.
• Performance Indicators:
• Marketing plans delivered on time and aligned with corporate objectives.
• Achievement of defined KPIs for reach, engagement, and conversion.
• Digital Marketing Leadership
• Oversee all digital marketing efforts, including corporate websites, organic social, paid media, and search marketing.
• Leverage marketing technology stack and automation tools to optimize performance.
• Stay current with emerging trends, technologies, and best practices in digital marketing.
• Analytics & Optimization

Requirements

• Bachelor’s degree or MBA in Marketing, Business, or Communications; minimum 3 years of related experience.
• Proven success in paid search, paid social, and website management
• Experience developing integrated marketing plans and campaigns.
• Expertise in marketing automation, CRM tools, and digital platforms.
• Strong communication and organizational skills.
• Analytical ability to forecast trends and optimize strategies.
• Travel: Approximately 10%.
• Physical Demands: Primarily sedentary; reasonable accommodation available.