Marketing Manager, Content at CB2 | Chicago, IL | $68K/yr – $90K/yr

CB2

Marketing Manager, Content

Chicago, IL (Hybrid)

$68K/yr – $90K/yrMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own the brand and content engine for Crate & Barrel segments, turning customer signals into a cohesive cross-channel plan that lifts share and builds long term relationships.

Brand and content ownership: shape strategy, editorial calendar, and multi-channel assets.
Cross functional leadership: align Marketing, Creative, Media, and Ecommerce to keep messaging tight.
Data driven optimization: use internal and external data to improve market share and consumer strategy.

Job Description

Responsibilities

Serve as the Brand Manager and Content Strategist for annual, seasonal, and other content planning across assigned categories
Manage the marketing content strategy including the editorial planning calendar, message map and cross channel asset development process
Manage marketing budget to drive the business and track progress against those plans
Lead the develop sound strategic communication plans based on clear understandings of the objectives
Lead cross functional teams across Marketing, Creative, Media and Ecommerce to ensure our message is being communicated clearly and effectively across all channels to our consumers
Lead content briefings including developing the brief, inspiring great work and keeping the team on time and on budget
Oversee creative development of all marketing materials to support relevant marketing
Analyze data, both internal and external, to determine areas of improvement in order to grow market share
Partner with merchants to ensure product assortment serves needs of our customer, and to identify opportunities to promote specific product for our various segments
Understand customer needs and trends for Crate and Barrel segments in order to develop long-term customer relationships

Requirements

5+ years marketing experience; retail experience preferred
Experience brainstorming successful content strategies
Experience managing a marketing vehicle such as digital media, ecommerce, or social media
Experience in developing creative, breakthrough content strategies
Ability to develop strong consumer strategies
Strong command of media and broader advertising research resources, capabilities and limitations
Exceptional strategic and metrics-driven analytical skills at both the micro and macro levels
Ability to innovate new methods to attract customers to the brand, including emerging technology, non-traditional media strategies, and new techniques

Preferred

Benefits

CB2

2.8 Glassdoor

At CB2 we’re known for our unique take on design. The magic is in the mix of edgy and elevated. Raw and refined. We love trends but don’t live by them. We’re more into that timeless cool-factor. Home is where personal style comes to life. And we’re here to inspire in any way we can. To help you fill your home with things you love, that aren’t too expensive and that you’ll never regret.As a brand, we champion inclusivity, kindness, love and respect. We try to be good corporate citizens and take big and small actions towards that goal everyday.CB2 enthusiastically supports Humble Design Chicago. A non-profit that transforms empty, cold houses for the recently homeless into warm, welcoming and uplifting places where they can restart their lives. It’s amazing what a difference a furnished home can make for families emerging from homelessness. Learn more about Humble Design here.We always celebrate Pride partnering annually with GLSEN. In addition to our generous donation, we’ve hosted in store events and wore our pride through limited edition t-shirts during Pride month to show our unwavering support. At CB2 HQ, everyday has its own playlist. Music makes its way into almost everything we do from how we define the vibe of a new collection or set the mood in our stores. In 2017 we launched a series of live concerts, in our stores, featuring some of our favorite artists: Francis and the Lights, Kacy Hill, and ???. It was such a huge success we decided to make it a forever thing. Learn about upcoming concerts check out cb2.com/afterhours. From our store associates all around the country to our buyers, planners and creatives in Chicago, CB2 has some of the most clever, interesting and creative people we’ve ever met. Our stores are filled with their energy, their unique take on products, their stories and inspirations. Like our people, our brand isn’t about a certain look or style, it’s about an attitude. We make what we love. And hope you love it too.

Founded in 2000

Chicago, Illinois, USA

532 employees (185 in marketing)

www.cb2.com

24% recommend to a friend

21% CEO approval