Responsibilities

• Develops and oversees agent marketing activities, including annual marketing plans, positioning, advertising strategy, and market research
• Executes marketing initiatives from concept through completion, translating strategic direction into polished, client-ready campaigns across social, print, and digital
• Coordinates and secures weekly advertising placements across local and national publications
• Partners with the AVP, Marketing on the development and implementation of policies and procedures to enhance the agent marketing experience
• Collaborates with the Art Director to ensure brand consistency across all touchpoints, tailored to the California market
• Works cross-functionally with corporate and state marketing teams to assess, prioritize, and deliver on agent marketing needs
• Establishes and maintains clear, well-communicated timelines for all initiatives
• Ensures all projects meet expectations for quality, budget, timing, and strategic alignment
• Applies a strong editorial eye to marketing materials, including the curation of elevated social content, themes, and cohesive brand presentation across platforms
• Supports creative production across photography, videography, and digital assets, ensuring all deliverables align with brand standards and effectively position listings