Marketing Manager

Saratoga Springs, NY (Hybrid)

$90K/yr – $120K/yrMid Level3+ years expFull time

Posted 8 hrs ago

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Job Summary

Own end-to-end event marketing and collateral programs, cross-functional content creation, and measurement of ROI across conferences, digital campaigns, and partner ecosystems.

  • Lead planning, logistics, and execution for events
  • Manage budgets, KPIs, and collaboration with finance

Job Description

Responsibilities

  • Lead planning, logistics, and execution for industry conferences, trade shows, and events.
  • Oversee development of marketing collateral and ensure effective onsite brand presence.
  • Collaborate cross-functionally to create pitch materials, booth assets, and event-specific content.
  • Drive production of content including webinars, case studies, corporate videos, white papers, blog posts, and customer stories.
  • Coordinate recordings and manage branded content generation with internal and external partners.
  • Manage social media presence, email marketing campaigns, and account-based marketing initiatives.
  • Maintain, update, and expand templated collateral for meetings, sales discussions, and events.
  • Work with third-party designers and creative agencies to produce and refine marketing materials.
  • Support ongoing brand rollout and alignment efforts, including website updates and digital presence enhancements.
  • Track and maintain marketing budgets, conference spend, and campaign performance metrics.

Requirements

  • 3–5 years of professional marketing experience, including at least 1 year in a corporate or B2B marketing role.
  • Bachelor’s degree preferred.
  • Strong written and verbal communication abilities with excellent attention to detail.
  • Demonstrated project management skills with the ability to manage multiple initiatives simultaneously.
  • Familiarity with marketing tools (CRM, email automation, CMS platforms, analytics dashboards).
  • Interest or experience in insurance, compliance, technology, or related industries is a plus.
  • Ability to thrive in a fast-paced, growing organization and collaborate across teams.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
  • Commuter benefits may apply
  • Comprehensive health, vision, and dental coverage