Responsibilities

• Cross-functional Collaboration
• Act as the key link between brand marketing and sales to ensure consistent messaging and effective activation.
• Partner with creative and external agencies to develop compelling shopper assets and experiences.
• Shopper Strategy & Planning
• Lead the development of retailer-specific marketing strategies rooted in consumer, shopper, and category insights.
• Build annual and quarterly shopper marketing plans aligned with brand objectives and customer priorities.
• Retailer Program Execution
• Manage end-to-end execution of shopper programs across omni-channel touchpoints (in-store, e-commerce, social, display, events).
• Develop customized programs for key national accounts (i.e. PetSmart, Petco and Pet Supplies Plus), working closely with sales and customer teams.
• Measurement & Optimization

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus
• Minimum 3–5+ years of experience in shopper marketing, customer marketing, or brand marketing (preferably in CPG, retail, or pet food)
• Proven track record of developing and executing shopper marketing campaigns that deliver results
• Strong understanding of the retail environment and shopper behavior across channels including brick and mortar, Amazon and Ecommerce
• Extensive experience partnering with both brand marketing and sales
• Excellent project management, communication skills and leading agency partners
• Experience with syndicated data tools (e.g., Nielsen, Stackline) and retail media platforms
• Strong presentation and storytelling skills
• Estimated travel, on average, one two/three day trip every month.
• Must be willing to submit a background check and pre-employment drug screening

Preferred

• Management of 1-2 direct reports
• Experience working with national retailers and understanding their shopper marketing platforms
• Ability to interpret data and insights to shape strategy and storytelling
• Sales team experience

Benefits

• 401K
• Medical
• Dental
• Vision
• HSA & FSA
• Short Term Disability
• Long Term Disability
• Pet Insurance
• Life Insurance
• Employee Assistant Program