Responsibilities

• Full accountability for day-to-day management and monthly/quarterly reconciliation of shopper marketing and IMC budgets, including media spend tracking, forecasting for finance, and communicating budget shifts.
• Management of Media Authorization Forms (MAF) and Purchase Order (PO) processing for US and Canada, ensuring accuracy and tracking for IMC working media, production, and fees.
• Proactively identifying process inefficiencies and leading improvements, such as automated dashboards and streamlined budget tracking systems.
• Collaboration with agency partners and finance to monitor budget health, identifying overspends or underspends for potential reinvestment opportunities.
• Cross-functional partnership with Omni Commerce and CDO teams to build and communicate holistic commerce activation plans.
• Assists with communication of upcoming programming through existing channels and optimizes the communication process ongoing.
• Supports manager in the omni shopper activation platform planning and execution process as needed from brief to execution.
• Inputs on customer presentations and attends customer and brand meetings as assigned.
• Developing annual planning templates in partnership with commerce agency, collecting submissions and building recommended plans for alignment with key stakeholders

Requirements

• Bachelor's degree required with 3+ years of experience in CPG, Sales, Shopper Marketing, eCom or Marketing
• Self-starter, independent thinker, action oriented, and passionate about brand/shopper marketing
• Analytically inclined with the ability to link seemingly disparate pieces of information
• Ability to work independently, multi-task and prioritize/work effectively under pressure