Marketing Manager at COLTD | New York, USA | ₫40000K/mo – ₫45000K/mo

Marketing Manager

New York, USA (On-site)

₫40000K/mo – ₫45000K/moSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own Vietnam brand and trade marketing for beverages with end-to-end ownership of strategy, activation, and product localization, plus close agency and retailer collaboration.

Brand & Trade Strategy: set annual plan, budget, and regional localization for Vietnamese consumers.
Campaign Execution: lead 360 campaigns across media, social, in-store, and KOLs for local relevance.
Trade & Shopper Marketing: build visibility, promotions, and key account support with sales alignment.

Job Description

Responsibilities

Develop annual Vietnam brand strategy, marketing calendar, and A&P budget.
Localise regional brand strategies to ensure relevance for Vietnamese consumers.
Track category, market share, and competitor movements, especially in plant-based beverages and functional drinks.
Identify growth opportunities in both Modern Trade (MT) and General Trade (GT).
Lead 360° campaigns across ATL, BTL, influencer, social media, and in-store activation.
Work closely with media agencies and creative agencies in Vietnam to ensure culturally relevant communications.
Develop in-store visibility plans, promotions, and point-of-sale materials aligned with Vietnamese shopper behaviour.
Support key accounts (AEON, WinMart, Big C/GO!, Mega Market, Guardian, Circle K, etc.).
Collaborate with sales teams to plan activations, sampling, roadshows, and MT/GT promotions.
Lead new product introduction (NPI) and packaging localisation to fit Vietnamese language, regulations, and consumer taste preferences.

Requirements

Bachelor’s degree
5–8 years of trade marketing or brand management experience in FMCG (preferably beverage or plant-based), overseeing both trade and brand.
Strong understanding of Vietnam consumer trends, retail landscape, and digital ecosystem.
Experience working with agencies, distributors, and cross-functional teams.
Strong analytical skills, creativity, and commercial mindset.
Good command of English (working with regional teams).
Proactive, results-oriented, and able to manage multiple projects.