Responsibilities

• Execute the the brand partnerships strategy including contributing to annual planning and owning execution of co-op marketing plans
• Develop and execute brand-funded marketing campaigns that align with partner and platform goals
• Contribute to optimizing the Zappos native advertising business and identifying new co-op marketing opportunities
• Build and maintain strong relationships with a portfolio of key brand partners, ensuring consistent communication and delivery of partnership results
• Work cross-functionally with marketing, buying and creative to plan, execute and recap annual co-op marketing plans for key brand partners

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content
• Bachelor's degree or equivalent

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences