Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns across email, social media, digital channels, website, media outreach, and events
• Lead marketing strategy for events—including the Torch Awards, Annual Meeting, programs, and community events—to drive attendance, visibility, and post-event engagement
• Translate organizational goals into campaign strategies that drive awareness, engagement, and revenue through segmentation, automation, testing, and performance optimization
• Manage campaign plans, timelines, deliverables, and reporting to keep projects on track, meet deadlines, and achieve results
• Lead digital marketing and social media strategies, including paid campaigns and the Google Ad Grant program, while ensuring consistent, engaging, mission-aligned content
• Use Adobe Analytics, CRM tools, and other analytics platforms to assess historical performance, predict results, monitor trends, and translate data into recommendations for leadership
• Manage BBB.org/Minnesota and related web properties, content plans, social calendars, and posting cadence to improve user experience, traffic, engagement, and conversions
• Write reports, presentations, talking points, run-of-show materials, and other content; guide short-form video and storytelling strategies; and coordinate messaging and creative assets across teams
• Provide one-on-one marketing and social media technical assistance to participating small businesses, including digital-platform optimization, sustainable content calendars, mobile-first video creation, storytelling, and customer engagement
• Serve as a trusted advisor and ambassador for BBB’s marketing and studio services while managing client relationships with strong project management, customer service, and quality deliverables

Requirements

• Bachelor’s degree in marketing, communications, public relations, or a related field; an equivalent combination of education and experience may be substituted
• Five or more years of progressive experience in marketing, communications, or digital content
• Experience managing people and multi-channel campaigns
• Strong expertise in digital marketing, email marketing, and social media strategy
• Experience with analytics platforms such as Adobe Analytics, CRM tools, and performance reporting
• Exceptional writing, verbal communication, editing, content strategy, and presentation skills across multiple platforms
• Strong project management skills, including the ability to manage multiple priorities and deadlines while adapting as needed
• Proven ability to translate data into actionable insights and improved outcomes
• Excellent interpersonal and relationship-building skills, with the ability to collaborate across teams and work with a wide range of individuals
• Willingness to be hands-on when necessary while maintaining a big-picture focus; self-motivated, detail-oriented, highly organized, and accountable

Benefits

• Starting salary range: $55,000 - $65,000
• Health, Dental, FSA, HSA, Vision, Life, Short-Term and Long-Term Disability Insurance
• Retirement plan 401(k) with generous Match and other 401(k) Employer Contribution
• Paid time off, holidays, and early-off paid "Flex Fridays" in summer
• Wellness Rooms with massage chair, weights, walking workstations and more
• Positive and engaging work culture
• Professional development opportunities
• Free parking at Burnsville, MN (near I-35 and Hwy 13) location