Responsibilities

• Develop and execute compelling insight driven programs and activations that align with brand and customer strategies, driving consumer engagement and high ROI.
• Identify and activate custom promotional materials that engage consumers and shoppers, measuring effectiveness through sales data and customer feedback.
• Partner with Business Intelligence to provide PBI chain sales teams and distributor sales teams with the tools and resources to drive the business.
• Customer facing selling role developing customized, powerful sales material and presentations, serving as the subject matter expert of Palm Bay brands and marketing programs.
• Consulted internally on national innovation and account specialty items to ensure successful launch and execution.
• Assist in planning and logistics for wine tastings, events, and activations.
• Liaison between brand and PBI chain sales teams to ensure constant flow of information.
• Measure and evaluate programming initiatives to inform program optimizations and spend efficiency.

Requirements

• Bachelor’s Degree required
• 5+ years of experience in sales or commercial marketing
• Beverage Alcohol experience including understanding of the on and off-premise channels and their unique dynamics
• Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges
• Experience with syndicated data analysis
• Adept at managing multiple priorities and projects in a fast-paced environment
• Enjoys working collaboratively, yet comfortable operating in ambiguity
• Creative, strategic thinker with ability to translate data into actionable insights
• Skilled presenter
• Self-motivated with a sense of urgency

Benefits

• Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.