Responsibilities

• Responsible for creating and executing an annual marketing plan working with marketing team to meet overall company strategic goals, including: meeting budget, revenue, and profit projections
• Articulates company messages, creates and communicates identity and trademark standards and ensures cross-company conformance and consistency
• Maintains New Member Packets to ensure cover letter is updated each year, quality reviewed, content is current, and determine what needs to be added/deleted
• Responsible for the timely execution of all marketing activities as directed and self-committed
• Maintains marketing project files and files of competitor ads and promotions
• Develops and oversees development of marketing campaigns and creates promotional collateral materials such as brochures, postcards, flyers, catalogs, and letters to support the campaigns; working with the Director of Project Management who assists with the implementation of programs, the layout of promotional e-mails, and disseminates to target audience
• Develops and oversees development of advertising campaigns and ensures their placement, including annual trade programs, legal publication programs, as applicable
• Supports all areas of the company website content, design, and maintenance procedure
• Assists COO/Executive Vice President to determine Public Relations campaigns, to ensure objectives, accuracy of messages, and results to support the marketing endeavor
• Supports Director of Project Management with coordination of HQ mailings with selected external mailing vendo