Responsibilities

• Develop and implement innovative marketing strategies aligned with company goals, focusing on digital channels including social media, email marketing, SEM (Search Engine Marketing), and content marketing
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, ensuring maximum ROI through performance marketing techniques
• Utilize SEO tools and conduct keyword research to improve organic search rankings, increase website traffic, and enhance content visibility
• Oversee content creation efforts, including copywriting, graphic design using Adobe Creative Suite, and content management system updates on WordPress or similar platforms
• Analyze campaign performance using Google Analytics, SQL queries, and other analytics tools to derive insights and refine marketing tactics for better conversion optimization
• Coordinate with cross-functional teams to ensure seamless execution of marketing automation workflows and e-commerce initiatives
• Manage social media management strategies across various platforms to grow followers, increase engagement, and strengthen brand awareness
• Conduct A/B testing for landing pages and advertisements to improve conversion rates; implement HTML, CSS, JavaScript modifications where necessary for website enhancements
• Stay current with industry trends in digital marketing, SEM, B2B marketing strategies, and emerging technologies to keep the company at the forefront of innovation

Requirements

• Proven experience in digital marketing roles with a focus on performance marketing, SEO, SEM (including Google AdWords), and social media management
• Demonstrated ability to manage multiple campaigns simultaneously while achieving measurable results
• Strong proficiency with SEO tools, Google Analytics, Google Ads, Facebook Advertising platforms, Adobe Creative Suite (Photoshop & Illustrator), WordPress or other CMS platforms
• Knowledge of HTML, CSS, JavaScript for website optimization; experience with SQL for data analysis is a plus
• Background in content creation including copywriting for diverse audiences; experience in graphic design is advantageous
• Familiarity with marketing automation tools and email marketing platforms to nurture leads and engage customers effectively
• Ability to analyze data insights to inform strategic decisions; experience with analytics tools such as Google Analytics or similar is essential

Preferred

• experience in graphic design is advantageous
• experience with SQL for data analysis is a plus
• Familiarity with marketing automation tools and email marketing platforms to nurture leads and engage customers effectively

Benefits

• Flexible schedule