Responsibilities

• Develop and lead integrated marketing strategies and messaging for NAR Advocacy initiatives, campaigns, programs, events, and policy priorities that strengthen perceived membership value and promote advocacy impact.
• Partner closely with the NAR Advocacy team, Communications, Digital, Creative, Social Media, Web, and Content Strategy teams to translate legislative, regulatory, and political developments into effective marketing plans and timely member communications.
• Create and execute advocacy-focused member education and engagement campaigns across email, web, social, video, paid media, and member communications channels, ensuring consistency in voice, brand, and strategic message delivery.
• Monitor the legislative and policy environment in partnership with Advocacy staff to ensure campaigns and communications are timely, accurate, and responsive to developments in Congress and the broader public affairs landscape.
• Help market advocacy programs and efforts that mobilize members and stakeholders around policy issues, advocacy events, grassroots engagement, and calls to action.
• Serve as the in-house marketing consultant for NAR Advocacy Team and related internal partners, recommending strategy, audience segmentation, messaging, tone, channel mix, timing, and performance optimization.
• Manage budgets for assigned campaigns and initiatives, ensuring resources are allocated effectively and performance is tracked against goals.
• Support advocacy event marketing and experiential needs tied to advocacy initiatives, including major meetings, conferences, booth activations, and member engagement opportunities.
• Lead the development and editing of copy to ensure a clear, concise, persuasive, and engaging voice across all advocacy-related marketing materials.
• Determine the most effective marketing channels for each advocacy initiative, leveraging owned, paid, and partner-supported channels and recommending new opportunities when needed.