Responsibilities

• Execute and refine the content strategy, including the creation and maintenance of content (ex. blogs, web content pages, online provider profiles, videos), facilitating content approvals and reviewing existing content and platforms for continued accuracy.
• Translate content strategy into an engaging social media presence across corporate and practice social platforms, including the development of content and calendars, and content posting and scheduling.
• Monitor industry trends, news outlets and competitive messaging to inform communication strategy.
• Coordinate web content updates with marketing agency.
• Monitor, experiment and adjust efforts to increase followers and engagement.
• Respond to and route follower and patient inquiries as appropriate.
• Develop and distribute email campaigns and patient-facing communications, including content development and editing, coding in the platform, list management and distribution, and A/B testing and similar initiatives to improve performance.
• Provide limited graphic and collateral design support as needed to create and revise collateral, including social media post graphics, basic video editing, brochure and poster design, and related tasks.
• Ensure all materials are aligned with Advantia Health and practice brand identities, in accordance with existing guidelines.
• Perform ongoing monitoring of marketing tactic performance against engagement metrics and highlight and implement improvements based on insights.

Requirements

• 5+ years of relevant experience, preferably within healthcare
• Bachelor’s degree in marketing, communications or related field
• Strong knowledge and proven track record of marketing and communication practices and campaign execution
• Strong copywriting, editing skills and attention to detail
• Ability to simultaneously and independently manage multiple projects
• Excellent interpersonal and communication skills, and the ability to work cross-functionally with clinical, operations and leadership teams
• Superior time, problem solving and project management skills
• Proficiency with Hootsuite or similar social media management tool and social media platforms (Facebook, Instagram, LinkedIn, TikTok and YouTube); basic graphic design and video editing tools (Canva or Adobe Creative Cloud tools); Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, SharePoint); email marketing software; HTML; WordPress; and Google Analytics.
• Some travel may be required