Responsibilities

• ABM Strategy & Execution
• Build and manage structured ABM programs targeting tiered districts, ensuring alignment with business goals, revenue expectations, and defined regional revenue hypotheses.
• Evaluate incoming regional marketing requests against priorities and defined revenue impact criteria; recommend sequencing, re-scoping, or declining work that does not meet established thresholds.
• Conduct deep account research: district priorities, leadership structure, mandates, funding, competitive landscape, and buying cycles and synthesize findings into clear strategic recommendations for cross-functional team alignment.
• Translate insights into tailored ABM plays, messaging, and sequences aligned to executive audiences (Superintendent, C&I, Technology) with defined success metrics established prior to launch.
• Partner with Sales and regional leaders to confirm account prioritization and expected pipeline contribution before campaign execution.
• Maintain organized ABM documentation, playbooks, timelines, and dashboards that clearly show campaign objectives, sequencing decisions, and regional performance trends.
• 2. Marketing Operations, Reporting & Analytics
• Manage Salesforce and HubSpot campaign structures, ensuring correct associations, tracking, and hygiene across Lead, Contact, Account, and Opportune objects to ensure accurate attribution of marketing activity to pipeline and revenue outcomes.
• Design dashboards that report on ABM performance, pipeline progression, conversion rates, ROI, and campaign effectiveness with support from Marketing Analyst to support prioritization, resource allocation, and campaign investment decisions.
• Monitor data quality and partner with Marketing Analyst and RevOps to address gaps impacting reporting accuracy or revenue attribution.
• Track campaign budgets, vendor spend, and campaign-level investment-to-return performance to inform continuation, optimization, or discontinuation of marketing investments.
• Synthesize campaign and pipeline performance data into clear insights that inform regional strategy discussions within cross-functional meetings.
• 3. Cross-Functional Collaboration
• Partner closely with Sales to define account priorities, outreach sequencing, meeting follow-ups, and pipeline expectations while helping align marketing activity to define regional revenue priorities.
• Bring data and campaign insights into cross-functional discussions to support prioritization decisions.
• Work with CSMs to align expansion opportunities, handoffs, and customer insights that inform ABM targeting and identify opportunities where marketing activity can support expansion pipeline.
• Collaborate with Product Marketing to incorporate accurate product narratives, competitive positioning, and relevant assets into ABM plans.
• Coordinate with vendors and internal team members to execute ABM components on time and budget and ensure activities remain aligned with regional campaign objectives.
• 4. Content, Messaging & Campaign Operations

Requirements

• Experience in K–12 edtech and SaaS.
• 3–6 years in Demand Generation, ABM, Growth Marketing, or Marketing Operations with demonstrated ownership of campaigns aligned to pipeline and revenue outcomes.
• Strong analytical background: ability to build reports, interpret data, and translate insights into strategy and prioritization decisions.
• Advanced proficiency with Salesforce (campaigns, reports, dashboards) and HubSpot (workflows, analytics, attribution).
• Demonstrated success running structured, measurable ABM programs with clear links to pipeline progression or account engagement.
• Demonstrated ability to manage competing demands and prioritize work based on strategic objectives.
• Comfortable communicating trade-offs and respectfully challenging requests that are not aligned with campaign or revenue objectives.
• Ability to manage multiple campaigns with rigor, prioritize effectively, and drive work to completion.
• Strong writing, and communication skills with the ability to craft clear messaging for executive-level educator audiences.

Preferred

• Understanding of the k-12 district decision-making process.
• Experience in lead-to-revenue lifecycle modeling, attribution, or revenue operations.
• Familiarity with digital literacy or curriculum marketing (helpful but not required).
• Experience collaborating closely with sales teams in account-based or regional marketing environments, having worked within a Pod model (cross-functional strategic meetings focused on revenue build) is helpful.