Marketing Manager, Academic Health Systems (AHS)

Raritan, NJ (Hybrid)

$102K/yr – $177K/yrMid Level3+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own KOL strategy and advisory program within AHS, driving actionable insights from clinical and non-clinical experts through cross-functional collaboration.

  • KOL Engagement: Build, activate, and manage an extensive AHS KOL network and an engagement model that informs account plans.
  • Cross-Functional Alignment: Coordinate with FSO, KAM, HEMA, GSM and education teams to ensure synchronized actions and resource deployment.
  • Advisory Groups & Budget: Lead creation of KOL advisory groups and manage annual budget to enable competitive conversions.

Job Description

Responsibilities

  • Travelling is a requirement for this role and can include up to 40% travel within the calendar year to execute advisory boards, society meetings, customer visits, and site visits
  • Collaborate with Professional Education, members of the FSO, specialty and platform Marketing, and KAM to create an enduring KOL influencer map and devise an actionable KOL engagement model for aligned AHS.
  • Collaborate with AHS KOL Engagement peer and Senior Manager of AHS to ensure actions are in sync and approach is coordinated and strategically aligned.
  • Partner with Professional Education, KAM, and FSO to build clinical and non-clinical KOL advisory groups from prioritized AHS, and conduct routine engagements to extract insights that inform strategies and customized account plans.
  • Build, engage, and activate extensive network of KOLs from priority AHS.
  • Collaborate with FSO, KAM and other cross-functional partners to create customized account plans for influencers within prioritized AHS to drive JNJ MedTech Surgery competitiveness and deliver sustained growth.
  • Collaborate with FSO, KAM, Health Economics and Market Access (HEMA), Global Strategic Marketing (GSM) and other cross-functional partners to deploy valuable resources in priority Academic Health Systems to drive competitive conversions.
  • Actively participate in AHS core team to provide real time KOL insights and employ a fail fast mentality to deliver results.
  • Manage key agency relationships, including involvement in selection process, building relationships with agency management and agency evaluation process and review.
  • Actively participate in business planning as part of the AHS core team.
Johnson & Johnson MedTech logo

Johnson & Johnson MedTech

At Johnson & Johnson MedTech, we are working to solve the world’s most pressing healthcare challenges through innovations at the intersection of biology and technology. With deep expertise in surgery, orthopaedics, cardiovascular, and vision, we design healthcare solutions that are smarter, less invasive and more personalized. We are developing the next generation of med tech solutions to tackle the most pervasive and complex health challenges for people around the world.

New Brunswick, New Jersey, USA
37K employees (1,543 in marketing)

Traffic Signals

Monthly Visitors
263.2K
Monthly Google Ads Budget
$48.7K
Traffic Source Mix
Search
64.5%
Direct
27.3%
Referral
6.2%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~36.7K

Marketing Team

Marketing Team Size
1,317 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Recent News