Responsibilities

• Digital Marketing & E-commerce Strategy: Develop and implement e-commerce strategies to increase online sales and customer engagement.
• Optimize the company’s online presence, including website, customer portal, and digital marketing campaigns.
• Analyze e-commerce metrics and KPIs to inform and adjust strategies as needed.
• Print Material Design: Oversee the design and production of print marketing materials, including brochures, catalogs, and flyers.
• Collaborate with graphic designers and printers to ensure high-quality output.
• Maintain brand consistency across all print materials.
• Video Product Demonstrations: Support the development of video content for marketing, customer education, and brand awareness.
• Collaborate with external vendors or internal teams to produce high quality video content.
• Collect and analyze feedback to improve future demonstrations.
• Social Media Awareness: Manage day-to-day social media activities, including content creation, scheduling, and community engagement.

Requirements

• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Strong leadership and team management skills.
• Proficient in marketing software and tools (e.g., CRM, e-commerce platforms, social media management tools, video production software).
• Creative thinker with a strategic mindset.
• Ability to travel as needed for events.
• Excellent verbal and written communication skills.
• Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy.
• Excellent organizational skills and attention to detail.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in marketing, with a focus on product sales, e-commerce, print material design, video product demonstrations, and social media management.
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.