Marketing Manager

Cambridge, MA (On-site)

$122K/yr – $177K/yrSenior Level4+ years expFull time

Posted 3 days ago

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Job Summary

Own and drive end-to-end patient and HCP marketing programs across FIND, brand, and agency workstreams, coordinating omnichannel campaigns, global-local collaboration, and KPI reporting to sharpen strategy and execution.

  • Lead patient identification and engagement initiatives with cross-functional alignment
  • Support HCP marketing, congress strategy, and field tools development
  • Oversee agency relationships and budget tracking with a focus on compliant, effective delivery

Job Description

Responsibilities

  • Patient Marketing & FIND Execution — 40 %
  • Execute patient identification, screening, and diagnosis acceleration program tactics in support of the global FIND strategy
  • Execute patient marketing campaigns, patient journey initiatives, and patient support program roll-out, gathering field and market feedback to inform ongoing optimization
  • Develop and execute omnichannel patient engagement tactics including digital platforms, patient-facing educational resources, and multichannel campaigns
  • Collaborate with global stakeholders as appropriate to support patient advocacy efforts
  • Coordinate cross-functional inputs as needed to ensure consistent, compliant, patient-centric messaging
  • Track and report KPIs and metrics for FIND effectiveness, patient engagement, and patient journey outcomes; surface insights to the Director for strategic action
  • HCP Marketing Execution — 40%
  • Support the Marketing Director, efdoralprin alfa in executing HCP brand positioning, messaging, and Go-to-Market tactics across both branded and unbranded initiatives
  • Execute omnichannel HCP engagement strategies including digital tactics, multichannel campaigns, and HCP educational initiatives

Requirements

  • 4+ years of marketing experience with exposure to both HCP and patient marketing in pharmaceutical / biotech or medical devices industries
  • Experience with omnichannel and digital marketing execution required
  • Experience working with US and/or EU country teams preferred
  • Some exposure to rare disease, specialty care, or launch environments preferred
  • Experience supporting patient finding/identification (FIND) programs or disease awareness campaigns is a plus
  • Understanding of promotional regulations and compliance requirements (branded and unbranded)
  • Strong execution skills with ability to manage multiple work streams and deadlines simultaneously
  • Comfortable working in a matrix organization, collaborating closely with senior stakeholders (Directors and above) and country teams
  • Bachelor's degree required; science or healthcare background is a plus

Preferred

  • Experience working with US and/or EU country teams preferred
  • Some exposure to rare disease, specialty care, or launch environments preferred
  • science or healthcare background is a plus

Benefits

  • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Traffic Signals

Monthly Visitors
770.5K
Traffic Source Mix
Search
38.6%
Direct
27.3%
Referral
6.4%
Social
11.5%
Paid
13%

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Roles Posted (Last 30 Days)
1