Responsibilities

• Martech Stack Architecture: Spearhead the utilization of advanced marketing automation platforms, notably Iterable, to orchestrate sophisticated campaigns across the member lifecycle, with a focus on ensuring confident deliverability as our eligible population grows rapidly.
• Lifecycle Strategy & Execution: Develop and execute nuanced strategies leveraging segmentation and personalization across diverse channels such as email, SMS, and push notifications.
• Operational Scaling & Enablement: Design and configuration of intricate workflows, ensuring seamless operation, security, and efficiency to enable other team members to scale their efforts.
• Campaign Deployment & QA: Develop and execute HTML email campaigns, ensuring flawless rendering across various email clients through rigorous QA testing and optimization.
• Data Analysis & Deliverability: Conduct in-depth analysis of campaign performance metrics and deliverability, applying analytical methodologies to derive actionable insights and refine marketing strategies.
• Cross-Functional Collaboration: Partner closely with CS, Product, and Brand Marketing to ensure marketing automation strategies align with business objectives and the member experience.

Requirements

• Experience & Track Record: 3–5 years of experience in consumer marketing, growth marketing, or marketing operations, ideally within the healthcare or B2B2C space.
• Operational Expertise: Significant hands-on experience in architecting and scaling programs within a major Marketing Automation Platform (MAP) like Iterable, HubSpot, Marketo, or Braze.
• Technical Proficiency: Proficiency in building on-brand emails with HTML/CSS and facilitating the communication of triggers and data between different platforms.
• Strategic Thinker: You are engaged in the strategic rationale behind marketing decisions as much as their execution, with the ability to translate business goals into actionable roadmaps.
• Analytical Rigor: Proficiency with monitoring marketing analytics and a strong ability to derive actionable insights from complex datasets.
• Collaborative Spirit: A low-ego, tenacious team player who thrives on designing scalable systems and solving complex, ambiguous problems.

Preferred

• Experience in a high-growth startup environment.
• Proficiency using SQL in a BI tool such as Looker or Tableau.
• Familiarity with supporting tools such as Litmus, Lob, and Heap.
• Previous experience in B2B2C or fintech industries.

Benefits

• Medical, dental and vision insurance
• $4,400 annual HSA contribution
• Paytient Health Payment Account (HPA)
• Monthly lifestyle spending stipend
• Five weeks of annual PTO
• Week-long fully paid 'summer break' for all employees!
• Ten weeks of bonding leave for new parents
• Two weeks of caregiver leave
• Employer paid short-term and long-term disability
• 401k plan access with a 4% employer match