Responsibilities

• The primary purpose of this position is to develop, coordinate, direct and administer our facility’s marketing and public relations programs and services.
• Maintain a thorough knowledge of our facility’s admissions requirements, services and requirements.
• Plan, develop, organize, implement evaluate, and direct the facility’s marketing programs to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
• Assist department directors in the development and use of marketing policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations program.
• Assist in the development, implementation and tracking of customer service satisfaction surveys.
• Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
• Ensure that public information describing the services provided in the facility is accurate and fully descriptive.
• In conjunction/coordination with the Administrator, develop and implement long range plans for the facility in the effort to establish and maintain our marketing and public relations program.
• Serve as a liaison to the Administrator, medical staff, and other professional and supervisory staff
• Maintain schedules for all marketing and public relations programs

Requirements

• Minimum 2 years experience in healthcare setting required.
• Must possess the ability to communicate effectively, orally and in writing.