Marketing Lead

New York City, NY (Hybrid)

$110K/yr – $135K/yrMid Level7+ years expFull time

Posted 1 day ago

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Job Summary

Lead and execute integrated marketing programs to strengthen brand visibility, generate demand, and enable sales growth.

Develop and lead demand-generation and content marketing initiatives
Manage digital channels (SEO, SEM, social, email) and measure performance
Guide the marketing team and collaborate with sales to create enabling materials and events

Job Description

Responsibilities

Develop and execute marketing strategies that strengthen brand visibility and generate leads
Lead content marketing and thought leadership initiatives that position the company as an industry leader
Manage digital marketing channels, including SEO, SEM, social media, and email, and analyze campaign performance
Collaborate with the sales team to provide tools and materials that support their efforts
Conduct market research to track industry trends and identify growth opportunities
Plan and execute events and industry engagements to promote the brand
Oversee and mentor the marketing team toward department goals
Manage the marketing budget to maximize ROI

Requirements

Bachelor's degree in Marketing, Business, or a related field; MBA preferred
7+ years of marketing experience, with a strong focus on demand generation
Strong understanding of digital marketing tools and analytics
Proven ability to develop and execute successful marketing strategies
Excellent communication and leadership skills

Fulcrum Digital Inc

4.1 Glassdoor

Founded in 1999, Fulcrum Digital is a global system integrator driving transformative results through AI-powered solutions. We implement, integrate, and grow ecosystems across industries, delivering high-quality outcomes at a fraction of the cost. Specializing in AI, Creative, Infrastructure, and e-commerce services, we empower businesses in Insurance, Financial Services, Government, Education, Manufacturing, Retail, and Logistics to thrive. Our Core Platforms:- FD Ryze: Our Generative AI SaaS solution that enables businesses to integrate LLMs, neuro readers, AI computing, and intelligent chatbots across various industries and functions. This integration enhances both internal workflows and customer-facing interactions by leveraging the full potential of artificial intelligence.- FulcrumOne: A low-code platform with 130+ ready-made components, designed to simplify development and launch products 1.5x faster while cutting costs by up to 30%.From financial services to education, consumer products to e-commerce, we work alongside you—digging deep into your challenges, helping you implement smarter strategies, and setting you up with platforms that solve today’s problems and are ready for tomorrow’s opportunities. Let’s get started and see what we can build together.

Founded in 1999

New York, New York, USA

1.3K employees

www.fulcrumdigital.com

1% recommend to a friend

1% CEO approval