Marketing Lead: Content & Demand Gen at PGLS | USA

Marketing Lead: Content & Demand Gen

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own a cross-channel content engine that connects editorial planning to tangible pipeline impact while coordinating with product launches and policy moments.

Own and manage the cross-channel content calendar and publish across blog, newsletter, webinars, LinkedIn, and events.
Build repeatable repurposing workflows so assets become derivative pieces across channels.
Coordinate with sales, SMEs, and partners to time content with campaigns and pipeline needs.

Job Description

Own and manage the cross-channel editorial calendar in ClickUp, coordinating publishing schedules across blog, newsletter, webinars, LinkedIn, and events.
Plan content themes quarterly, tied to PG's solution pillars, industry verticals, product launches, and policy moments.
Build repeatable repurposing workflows so every major content asset gets broken down into derivative pieces across channels.
Coordinate with sales, solution leads, and SMEs to align content timing with pipeline priorities and campaign cycles.
Track what's working. Kill what isn't. Use performance data to actively reshape the calendar.
Own the newsletter strategy, production schedule, and distribution via HubSpot and LinkedIn.
Curate a mix of original content, repurposed assets, and industry commentary with the help of in-house SMEs.
Monitor engagement metrics and use them to shape future editions: what gets opened, what gets clicked, what falls flat.
Plan and produce webinars from concept through post-event content repurposing.
Coordinate with speakers, partners, and internal teams on prep, promotion, and production.

3-5 years of experience in content marketing, ideally in B2B or SaaS. You've worked with complex products or services and know how to make technical depth readable and relatable.
Ownership of at least one content channel from scratch (a newsletter, blog, webinar program, or similar) and strong opinions about what separates good B2B content from forgettable noise.
A systems mindset. When you see a recorded conversation, you see a blog post, a newsletter feature, a set of social clips, and a sales enablement asset waiting to be built.
Specific examples of how you're using AI in your work today. We use Claude, Clay, and other tools daily.
The ability to write for executives, decision-makers, and the buying committee. You know the difference between content that sounds smart and content that actually moves a buying decision forward.
Organized and detail-oriented. Multiple projects in flight at once doesn't rattle you. It's just Tuesday.
Creativity and rigor in equal measure. You care about the idea and the execution.
Clear, direct communication and comfort working independently in a remote environment.
Strong understanding of SEO, AEO, and content optimization best practices.
Proficiency in content management systems (CMS) and marketing automation platforms (e.g., HubSpot).